LOUISVILLE, Ky., Aug. 10, 2016 /PRNewswire/ -- Tequila
Herradura Ultra is thrilled to announce a new global creative
campaign, "Sound of Smoothness." Featuring mesmerizing visuals
paired with upbeat audio, the campaign literally illustrates
Ultra's smooth quality. The campaign's cymatic approach balances
science and art, depicting sound frequencies reverberating through
the crystal clear tequila, suspended above a speaker.
The "Sound of Smoothness" campaign:
- Positions Ultra as the superior choice, especially in the
nightlife occasion.
- Shows a "never before seen" concept, featuring actual Ultra
liquid at the heart of the creative.
- Visualizes the effects of sound frequencies and connects to
human emotion.
- Engages consumers through social media with behind-the-scenes
video to show how the campaign came to life.
"We're excited to launch a campaign that brings Ultra's 'beyond
smoothness' character to life," said Liz
Edwards, Senior Brand Manager, Tequila Herradura. "The new 'Sound of
Smoothness' campaign reinforces how Ultra is perfect for
high-energy and celebratory occasions."
"Sound of Smoothness," will roll out across global markets
throughout 2016. The U.S. "Sound of Smoothness" campaign comes to
life through a number of elements including:
- Video and music steaming services including Hulu and
Spotify
- Mobile search services such as Foursquare
- Behind-the-Scenes Video
- Social Media Engagement through Facebook
Tequila Herradura Ultra relied on the creative minds from Agency
of Record GREY Canada to develop and produce the campaign. Massive
Music, a global company that produces and composes custom music,
collaborated with Tequila Herradura Ultra to create the custom
track, "Sound of Smoothness."
"Ultra is a Tequila for people who love the night life. Music,
rhythm, light, excitement," said Joel
Arbez, Executive Creative Director at GREY Canada. "So what
we wanted to do was bring that whole vibe together with the product
itself, and cymatics was the perfect way to do it."
Media: View "Sound of Smoothness" campaign video here and
check out behind the scenes footage here.
About Tequila
Herradura
Tequila Herradura is an
ultra-premium 100% agave tequila crafted by Casa Herradura in
Amatitán, Jalisco, the last true
Tequila-producing hacienda on the planet and one of Mexico's most historic and renowned Tequila
producers. Since 1870, Casa Herradura has been hand-harvesting and
estate bottling 100% agave Tequila using only the most mature blue
agave and artisanal methods, such as slow cooking the agave in
traditional clay ovens and using natural fermentation. Tequila Herradura is distilled twice and aged to
perfection in American white oak barrels. Herradura Silver,
Reposado, Añejo, and Selección Suprema Extra Añejo are available
throughout the U.S., Mexico, and
more than 80 other countries around the world. For more information
about Tequila Herradura, visit
www.herradura.com/ or connect with Tequila
Herradura on Facebook, Instagram and Twitter.
About Tequila Herradura Ultra
Tequila Herradura Ultra is the marriage of Tequila Herradura
Añejo and Extra Añejo barrels with a crystal clear finish and a
hint of agave nectar that delivers a 'beyond smoothness' taste.
Ultra is available at an SRP of $59.99 in select U.S. markets.
About GREY Canada
GREY Canada is an office of
GREY, the advertising network of GREY Group. GREY Group ranks among
the largest global communications companies. Its parent company is
WPP (NASDAQ: WPPGY). Under the banner of "Famously Effective Since
1917," the agency serves a roster of blue-chip clients of many of
the world's best-known companies including Post Foods, GSK, Volvo,
P&G and Brown-Forman as well as working with leading
not-for-profits including Moms Demand Action for Gun Sense and
Ovarian Cancer Canada. GREY Canada
was a 9 Lion winner at Cannes last
summer, took home the CASSIES Grand Prix award for advertising
effectiveness last year for the second time in three years and just
recently won the North American Grand EFFIE for effectiveness in
advertising. (www.GREYcanada.com)
Video -
https://www.youtube.com/watch?v=XEHA0CdXa04&oref=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DXEHA0CdXa04&has_verified=1
Video - https://www.youtube.com/watch?v=KLYA13SiIng
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/tequila-herradura-ultra-launches-new-global-creative-campaign-sound-of-smoothness-300311725.html
SOURCE Tequila Herradura