LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday its wholly-owned operating company Grey Group has bought a majority stake in Easycom Group, a social marketing agency in China, for an undisclosed sum.

Founded in Shanghai in 2006, Easycom employs more than 40 people and specializes in key opinion leader management, social content creation and campaign management, social to offline event activation, media relations and crisis management.

 

-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

 

(END) Dow Jones Newswires

July 14, 2016 04:18 ET (08:18 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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