CANNES, France, June 22, 2016 /PRNewswire-USNewswire/ -- On
the fifth day of the 2016 Cannes Lions Festival of Creativity,
Ogilvy & Mather has taken home a total of seven Gold Lions,
including three Golds for its "Manboobs" campaign for The Breast
Cancer Health Movement. The social campaign, created by the
network's DAVID Buenos Aires
office, takes on social media censorship of female breasts by
demonstrating how to do a breast self-examination using a man. It
also raises awareness for breast cancer in men. 'Manboobs won two
Gold Lions in the Cyber category, and one Gold in the Mobile
category. The campaign has already won a Grand Prix and five Gold
Lions earlier in the Festival.
INGO Stockholm, an Ogilvy & Mather/Grey joint venture, also
added two more Golds to the selection of Lions for its 'The Swedish
Number' campaign, picking up awards in the Cyber and Mobile
categories. The direct campaign, which connects callers from around
the world with random Swedes who offer an unfiltered view of
Swedish life, picked up a Grand Prix and a Gold earlier in the
week. INGO Stockholm was also awarded a Gold in the Media category
for its 'Le Bon' campaign for LIDL, bringing the total Golds for
Stockholm to three for the
day.
The Ogilvy & Mather network's Bangkok office was also recognised for its
powerful anti-leather campaign 'Behind the leather', picking up a
Gold in the Media category.
Tham Khai Meng, Worldwide
Chief Creative Officer at Ogilvy & Mather, said: "I am
impressed by our DAVID Buenos Aires, INGO Stockholm and Ogilvy
& Mather Bangkok offices for the mold-breaking work
they have crafted across these categories. Winning one Grand
Prix and eight Golds for one campaign like 'Manboobs' has done is a
testament to the bigness of the idea. All these wins would not
be possible without the courage of our clients and our talent.
We are humbled, thank you everyone."
Gaston Bigio, Co-Founder, at
DAVID, said: "Manboobs has been awarded the first Gold Lion in
Cyber and Mobile in the history of Argentina. It is an idea that traveled the
world showing social connections can overcome barriers and achieve
good. We couldn't be more proud."
Today Ogilvy & Mather won a total of 22 Lions including: 7
Golds, 6 Silver and 9 Bronze.
About Ogilvy & Mather
Ogilvy & Mather is one
of the largest marketing communications companies in the world. It
was named the Cannes Lions Network of the Year for four consecutive
years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most
Effective Agency Network in 2012, 2013 and 2016. The company is
comprised of industry leading units in the following disciplines:
advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications;
direct, digital, promotion and relationship marketing; consulting,
research and analytics; branded content and entertainment; and
specialist communications. O&M services Fortune Global 500
companies as well as local businesses through its network of more
than 500 offices in 126 countries. It is a WPP company (NASDAQ:
WPPGY). For more information, visit http://www.ogilvy.com/, or
follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy
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SOURCE Ogilvy & Mather