CANNES, France, June 21, 2016 /PRNewswire/ -- On the fourth day
of the 2016 Cannes Lions Festival of Creativity, Ogilvy &
Mather has taken home a total of nine Gold Lions, including two
Golds for its "Behind the Leather" campaign for PETA. The
installation, created by Ogilvy & Mather Bangkok, highlights
the dark side of exotic leather production. Setting up shop in one
of Bangkok's busiest shopping
districts, shocked shoppers were presented with a display of
seemingly ordinary products that symbolically reveal the suffering
behind exotic-skin accessories – with beating hearts and intestines
inside bags, jackets and belts. Both golds came in the Design
category, and the Bangkok office
was also recognised for its 'Artquarium' work for Hi-Jet Inkjet
Paper, bringing the total Golds for Bangkok in Design to three
for the day.
Ogilvy & Mather New York also scooped a Gold in the Design
category for its 'Art with Watson' work for IBM. The creative
posters feature work from artists Ruslan
Khasanov, Craig Cutler,
Oleg Soroko, Zeitguised,
Jake Chessum, Chris Rowson, Robyn Makinso, James Chana, Sid
Tomkins, and Mike Hahn.
Memac Ogilvy Dubai received two Gold Lions in the Outdoor
category for their 'It's that affordable' campaign for IKEA. DAVID
Buenos Aires picked up another
Gold Lion, this time in the PR category, adding to its impressive
streak of wins including a Grand Prix and five Golds for its
"Manboobs" work.
INGO Stockholm, an Ogilvy & Mather/Grey joint venture,
landed yet another Gold, today in PR, for its 'The Swedish Number'
campaign, and Ogilvy & Mather Germany landed a Gold in the
Outdoor category for their illustration campaign for Amnesty
International.
Tham Khai Meng, Worldwide
Chief Creative Officer at Ogilvy & Mather, said: "I am
delighted with the stunning nine Gold winners tonight. I
especially want to praise Bangkok's 'Behind the Leather' and
Dubai's 'It's that affordable'
IKEA campaigns. They are deceptively simple yet powerful
ideas. We notched up Golds from Bangkok, Dubai, Buenos
Aires, Stockholm,
New York and Frankfurt tonight. Thank you to our talented
creative teams and to our clients."
Today Ogilvy & Mather won a total of 27 Lions including: 9
Golds, 7 Silver and 11 Bronze.
About Ogilvy & Mather
Ogilvy & Mather is one
of the largest marketing communications companies in the world. It
was named the Cannes Lions Network of the Year for four consecutive
years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most
Effective Agency Network in 2012, 2013 and 2016. The company is
comprised of industry leading units in the following disciplines:
advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications;
direct, digital, promotion and relationship marketing; consulting,
research and analytics; branded content and entertainment; and
specialist communications. O&M services Fortune Global 500
companies as well as local businesses through its network of more
than 500 offices in 126 countries. It is a WPP company (NASDAQ:
WPPGY). For more information, visit http://www.ogilvy.com/, or
follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy
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SOURCE Ogilvy Public Relations Worldwide