CANNES, France, June
18, 2016 /PRNewswire/ -- On the first day of the 2016
Cannes Lions Festival of Creativity, Ogilvy & Mather has taken
home a Pharma Grand Prix for its devices and diagnostics Philips
work in supporting people with respiratory problems. The film
"Breathless Choir" highlights the medical innovations in Philips
products and was unveiled on World COPD (Chronic Obstructive
Pulmonary Disease) Day. Ogilvy & Mather London brought together
a collection of eighteen strangers all living with chronic
respiratory conditions, to work with a choirmaster to learn how to
sing again. Breathless Choir also won 2 Gold Lions in the Health
& Wellness category.
The network's DAVID Buenos
Aires office has also picked up the Lions Health and United
Nations Foundation Grand Prix for Good for its Man Boobs work. Man
Boobs was developed on behalf of the The Breast Cancer Health
Movement and takes on social media censorship of female breasts by
demonstrating how to do a breast self-exam using a man. The social
campaign also raises awareness for breast cancer in men. The Grand
Prix for Good jury includes members of the Pharma and Health and
Wellness juries, as well as representatives from the United Nations
Foundation. Man Boobs also won 2 Gold Lions in the Health &
Wellness category.
Tham Khai Meng, Worldwide
Chief Creative Officer at Ogilvy & Mather,
said: "Every Grand Prix is an incredible honor, but it is
particularly meaningful when the Jury recognizes work that does
such good in the world. We thank our brave clients and our
outstanding creative teams for their talent and humanity."
Gerry Human, Global Executive
Creative Director, Global Brand Management at Ogilvy &
Mather, said: "Breathless Choir worked because it's a powerful
story about courage and triumph over adversity. Brands that stand
for inspiring values like that are the ones winning in the 21st
Century."
Gaston Bigio, Co-Founder, at
DAVID, said: "Knowing that one of our ideas helped the health
of humanity around the planet makes everyone at DAVID very proud.
We opened DAVID four years ago with one dream, make the best work
that matters to people and we're thrilled that our dream
is coming true."
Ogilvy & Mather also won 6 Sliver and 5 Bronze Health Lions
today.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing
communications companies in the world. It was named the Cannes
Lions Network of the Year for four consecutive years, 2012, 2013,
2014 and 2015; and the EFFIEs World's Most Effective Agency Network
in 2012, 2013 and 2016. The company is comprised of industry
leading units in the following disciplines: advertising; public
relations and public affairs; branding and identity; shopper and
retail marketing; health care communications; direct, digital,
promotion and relationship marketing; consulting, research and
analytics; branded content and entertainment; and specialist
communications. O&M services Fortune Global 500 companies as
well as local businesses through its network of more than 500
offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For
more information, visit http://www.ogilvy.com/, or follow Ogilvy on
Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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SOURCE Ogilvy & Mather