NEW YORK, June 17, 2016 /PRNewswire/ -- Announced today,
Ogilvy and Mather names
Colin Drummond as Head of Planning
New York to oversee brand strategy and continue to build upon the
strong foundation of the agency's strategy department. He will
report to Colin Mitchell, Worldwide
Head of Planning.
"Colin Drummond is one of the
most respected names in the Planning world. He has led strategy on
many definitive brand campaigns over the last decade and has also
trained a cadre of planners who now populate some of the best
agency departments in the world," said Mitchell. "We're
delighted to have him back where he belongs."
Most recently, Drummond was Partner and Chief Strategy Officer
of Deutsch LA, overseeing the agency's LA planning and strategy
group and working with clients including Taco Bell, Pizza Hut,
Volkswagen, Target and Dr Pepper Snapple Group.
This is Drummond's second stint at Ogilvy & Mather.
Previously, he served as Chief Strategy Officer of Ogilvy &
Mather in Los Angeles, leading
strategic planning and positioning on American Express, Cisco,
Beringer and ARCO, among others. Drummond has also held top
strategy positions at Crispin Porter + Bogusky, Mullen and AKQA.
His work has been recognized by Cannes Lions, Effies, One Club and
CLIOs.
Drummond said: "Ogilvy & Mather has an unmatched reputation
for managing big and important brands. What's exciting is the
variety of opportunities its tremendous scale allows. I missed the
culture and am really pleased to be a part of it again."
Drummond is a graduate of the University of
Toronto where he earned his Bachelor of Arts in Drama and
Anthropology.
About Ogilvy & Mather
Ogilvy & Mather is one
of the largest marketing communications companies in the world. It
was named the Cannes Lions Network of the Year for four consecutive
years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most
Effective Agency Network in 2012, 2013 and 2016. The company is
comprised of industry leading units in the following disciplines:
advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications;
direct, digital, promotion and relationship marketing; consulting,
research and analytics; branded content and entertainment; and
specialist communications. O&M services Fortune Global 500
companies as well as local businesses through its network of more
than 500 offices in 126 countries. It is a WPP company (NASDAQ:
WPPGY). For more information, visit http://www.ogilvy.com/, or
follow Ogilvy on Twitter at @Ogilvy and on
Facebook.com/Ogilvy.
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SOURCE Ogilvy & Mather