NEW YORK, May 20, 2016 /PRNewswire/ -- Y&R made
history at the 2016 D&AD Awards ceremony in London last night, with Y&R New Zealand
becoming D&AD's Most Awarded Advertising Agency, a first in
New Zealand.
The agency walked away with a total of 11 Pencils across a range
of categories including the coveted Black & Gold Pencil for
Most Awarded Advertising Agency and a staggering eight Pencils, six
of them Yellow, for its audacious "McWhopper" campaign. The agency
also picked up Pencils for its "Actual Reality" campaign for Jaguar
NZ and for Brake Road Safety's "Living Memories."
The global success of "McWhopper" also recognized Burger King
Corporation as the 2016 D&AD Most Awarded Client.
"Winning so many Pencils for 'McWhopper' is a truly special
honor, and it would not have been possible without our client,
Fernando Machado, Burger King's SVP
of Global Brand Management. His passion for our idea and his
unflagging support helped make this idea come to life. I am, of
course, so proud of Josh Moore and
his team in New Zealand. It has
been wonderful to see an idea resonate so strongly in every part of
the globe," said Tony Granger,
Global Chief Creative Officer of Y&R.
Y&R's Australian agency GPY&R Brisbane also won five
Pencils for the "Melanoma Likes Me" campaign and one for "Crack
Backs Cards." The remaining agency network also picked up eight
additional Pencils making it a total 25 Pencils for Y&R.
Granger added: "And, with six more Pencils awarded to GPY&R
Brisbane, there is clearly something special going on in the
Australia/New Zealand region. Congratulations to
Ben Coulson and his team, and to our
other winners within the Y&R network."
This recognition follows Y&R New Zealand's recent GRANDY win
for "McWhopper" and GPY&R Brisbane's Outstanding Public Service
award win for "Melanoma Likes Me" at this year's ANDY awards in
April.
Contact:
Olivia Chamberlain
Y&R New York
Olivia.chamberlain@yr.com
212.210.3901
Y&R
Y&R is one of the largest and most iconic agencies in the
world. It has 189 offices in 93 countries around the world, with
clients that include Bel Brands, Campbell's Soup Company, Colgate-Palmolive,
Danone, Dell, GAP, Telefonica and Xerox, among many others. Y&R
is part of WPP (NASDAQ: WPPGY).
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SOURCE Y&R