NEW YORK, May 12, 2016 /PRNewswire/ -- Ogilvy &
Mather (O&M) is launching the Millennials in Marketing
Summit through its Young Professional Network today. The event
brings together young leaders and marketing practitioners across
media, technology, fashion, health and wellness to showcase how
Millennials are advancing business at legacy companies and
start-ups.
John Seifert, Global CEO, Ogilvy
& Mather, "As a part of our commitment to training the next
generation of marketing professionals, I am thrilled that Ogilvy is
launching The Millennials in Marketing Summit in our global
headquarters. David Ogilvy wrote
that 'Ogilvy & Mather is the teaching hospital of the
advertising world...We look after clients and we teach young
advertising people.' I am proud that the Ogilvy Young Professional
Network applies David's principle to 2016 through the development
of a Summit that proudly asserts the role Millennials play in
driving commerce."
The summit will kick off with an interactive keynote by
Jake Silverstein, Editor in Chief of
NYT Magazine, Sydney Levin,
Executive Producer of T Brand Studio and Sebastian Tomich, SVP of The New York Times about virtual reality's
transformative influence on storytelling. Executives from Food
& Wine, Spoon University, Daybreaker, Aromaflage and Thinx will
discuss the Millennial impact on health and wellness, and
additional speakers from TechDraft, IBM, The Estée Lauder Companies
and a best-selling author will take the stage to talk about
Millennial Intrapreneurship's impact on corporate culture.
Brian Fetherstonaugh, Global CEO, OgilvyOne and Executive
Sponsor, The Ogilvy Young Professional Network, "As Millennials
take the long-view in managing their career trajectory, it is
critical that they convene with one another to share their
experiences and insights, which resemble nothing ever seen before.
I see firsthand the ways Millennials are impacting business by
designing new processes that are in their own image but also for
the benefit of our Company at large."
Casey Lewis, Account Supervisor,
Ogilvy & Mather, and Daniel
Jeydel, Associate Director, Neo@Ogilvy; Co-Chairs Ogilvy
Young Professional Network, "The Millennials in Marketing Summit is
for, by and of our generation. The Young Professional Network at
Ogilvy & Mather believes that Millennial is not a dirty word.
We are energized by the extraordinary support this platform has
received across Ogilvy and with our clients and media partners. It
is a testament to our generation's impact in driving global
business. We are just getting started."
In addition to Ogilvy & Mather, The New
York Times, Food & Wine Magazine and Neo@Ogilvy are
launch sponsors. For more information, visit
https://millennialsinmarketingsummit.splashthat.com.
About Ogilvy & Mather
Ogilvy & Mather is one
of the largest marketing communications companies in the world. It
was named the Cannes Lions Network of the Year for four consecutive
years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most
Effective Agency Network in 2012, 2013 and 2016. The company is
comprised of industry leading units in the following disciplines:
advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications;
direct, digital, promotion and relationship marketing; consulting,
research and analytics; branded content and entertainment; and
specialist communications. O&M services Fortune Global 500
companies as well as local businesses through its network of more
than 500 offices in 126 countries. It is a WPP company (NASDAQ:
WPPGY). For more information, visit http://www.ogilvy.com/, or
follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
About Diversity & Inclusion at Ogilvy &
Mather
Diversity has always been and will always be a part
of Ogilvy & Mather's DNA. Our founder, David Ogilvy, was an early advocate for
diversity in the workplace and as Chairman of the United Negro
College Fund, in 1968 he set the agenda for the agency's pursuit of
inclusion in the workplace. In North
America, Ogilvy has 10 professional networks overseen by
Donna Pedro, Chief Diversity &
Inclusion Officer: Administrative Professional Network, Black
Diaspora, Doonya, LatinRed, Ogilvy
Pride, RedLotus, Women's Leadership Professional Network,
Working Parents Network, Young Professional Network and Salute
Military Veterans Professional Network. These networks are Ogilvy's
employee and business resource groups and their primary objectives
are to provide professional development and networking, assist in
attracting and retaining talent, continually evolve our culture,
and support business growth through a diverse workforce.
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SOURCE Ogilvy & Mather