NEW YORK, April 27, 2016 /PRNewswire/ -- Effie
Worldwide today announced that Ogilvy & Mather is the most
effective agency network in the world, reclaiming the top slot it
has held for three out of six years since the Effie Index was
established. The agency was previously awarded the
title in 2012 and 2013.
O&M secured the top global ranking this year by having
won more Effie awards than any other agency in the last 12
months—320 Effies to be precise.
Several O&M regions and individual offices also
enjoyed success in the Index's rankings this year:
Agency Network Rankings:
- #1 globally, in Asia-Pacific
and in North America
- #2 in Latin America
- #5 in both MENA and in Europe
Individual Agency Office Rankings:
- O&M Mumbai is #2 globally and O&M New York is #5
globally
- O&M Mumbai is #1 in Asia-Pacific
- O&M New York is #1 in North
America
- O&M Bogotá is #5 in Latin
America
In addition, O&M clients Coca-Cola, Unilever and Nestlé were
also recognized for their achievements in this competition.
Coca-Cola was named both the most effective marketer as well as the
most effective brand in the world. Unilever came in as the second
most effective marketer and Nestlé the third most effective
marketer in the world.
"It is a particularly meaningful accolade for us to be
recognized as the World's Most Effective Agency Network," said
John Seifert, Worldwide CEO of
Ogilvy & Mather. "Our founder David
Ogilvy famously said 'We sell or else', and our purpose
of making brands matter in the world is built upon a foundation
of doing great work that produces business results
for our clients. I am thrilled our clients Coca-Cola, Nestlé and
Unilever have also been recognized for their achievements."
Co-Chairman and Worldwide Chief Creative Officer Tham
Khai Meng added, "Being named the World's Most Effective Agency
Network by the global Effie Effectiveness Index is an
incredible honor. It serves to remind us about our culture and what
we stand for, that great work is also great business."
Launched in June 2011, the Effie
Effectiveness Index identifies and ranks the most effective
agencies, marketers and brands by analyzing finalist and winner
data from worldwide Effie competitions. Announced annually, it is
the most comprehensive global ranking of marketing
effectiveness.
"For nearly 50 years, the Effies have been the gold standard for
effectiveness and the Effie Index, now in its sixth year, has
emerged as the measure by which our industry defines success," said
Neal Davies, President & CEO of
Effie Worldwide. "The anticipation and jockeying for top rankings
is built up throughout the year and it is always exciting to see
which agencies in particular, come out on top."
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications
companies in the world. It was named the Cannes Lions Network of
the Year for four consecutive years, 2012, 2013, 2014 and 2015; and
the EFFIEs World's Most Effective Agency Network for in 2012, 2013
and 2016. The company is comprised of industry leading units in the
following disciplines: advertising; public relations and public
affairs; branding and identity; shopper and retail marketing;
health care communications; direct, digital, promotion and
relationship marketing; consulting, research and analytics; branded
content and entertainment; and specialist communications. O&M
services Fortune Global 500 companies as well as local businesses
through its network of more than 500 offices in 126 countries. It
is a WPP company (NASDAQ: WPPGY). For more information, visit
http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and
on Facebook.com/Ogilvy.
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SOURCE Ogilvy & Mather