SAN MATEO, Calif., Feb. 4, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of marketing software and
solutions, and Wunderman, the leading global digital agency, today
announced a strategic partnership designed to put data and
measurement behind every customer interaction, a solution jointly
called "insight-driven engagement." The alliance combines
Marketo's engagement marketing platform and measurement
capabilities with Wunderman's strengths in creative execution,
global strategy, data, and analytics.
The alliance was created in response to today's digital
landscape in which marketers have assumed a powerful new position
as the steward of the customer. By joining Marketo's platform,
which includes marketing automation and marketing management
applications, with Wunderman's comprehensive approach to
data-driven insights and engagement, brands can now engage
customers in a cohesive way across all digital channels and measure
how their marketing spend drives revenue.
"Brands are demanding a deeper understanding of their customers
and more complex metrics than ever before," said Phil Fernandez, chairman and CEO of Marketo.
"This partnership foretells the natural future of the advertising
and marketing relationship, one in which CMOs can sleep better at
night not only knowing they're reaching tens of thousands of
customers with the right message at the right time, but that they
can clearly demonstrate the impact of their spend."
Through the partnership, brands that leverage Wunderman's full
suite of services will now also be able to execute, track, and
optimize their campaigns through Marketo. The partnership will
allow Wunderman to deploy applications across the Marketo marketing
platform, including access to Wunderman's global data (containing
over 890 million consumer profiles), which will enable the creation
and delivery of real-time integration with Wunderman's proprietary
data management platform, Zipline.
Mark Read, global CEO of
Wunderman, said: "Marketing automation has tremendous potential
but consumers don't want to feel that a machine is talking to them.
Today, consumers expect real content that speaks to them as
individuals — which is where Wunderman's unique blend of creativity
and data can be most effective. Our partnership with Marketo
will deliver this to Wunderman's clients through greater expertise
with their platform and access to our unique data pre-loaded into
Marketo."
About Marketo
Marketo provides the leading marketing
software and solutions designed to help marketers master the art
and science of digital marketing. Through a unique combination of
innovation and expertise, Marketo is focused solely on helping
marketers keep pace in an ever-changing digital world. Spanning
today's digital, social, mobile and offline channels, Marketo's
Engagement Marketing Platform powers a set of breakthrough
marketing automation and marketing management applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 550 third-party solutions through our LaunchPoint® ecosystem
and over 60,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Atlanta,
Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing
partner to approximately 4,300 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
About Wunderman
Wunderman is a digital and direct
marketing agency that combines creativity and data to drive results
for its clients. Wunderman excels in CRM, advertising, loyalty
management, content, promotions and social media. Founded by
Lester Wunderman in 1958, today we
have 7,000 people, comprising 1,300 data scientists, 2,200
creatives and 3,500 business people working in 175 offices in 60
countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer,
Telefónica, Shell and UnitedHealth Group are among our clients.
Wunderman is part of WPP (NASDAQ: WPPGY). Find out more
at www.wunderman.com and @wunderman.
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SOURCE Marketo, Inc.