NEW YORK, Jan. 27, 2016 /PRNewswire/ -- Grey Group,
the global marketing communications company, today announced it has
acquired ArcTouch Inc., a leading full-service mobile design and
development company in the United
States.
In making the announcement, Michael
Houston, Chief Executive Officer of Grey North America,
said, "We are delighted to welcome ArcTouch to Grey. This
acquisition represents another major step forward in Grey's
aggressive expansion of its digital capabilities. ArcTouch is
renowned for its creativity and technological expertise in
developing transformational mobile experiences that add value to
brands."
Houston continued, "ArcTouch will enhance our ability to drive
the kind of integrated creative thinking that leads to big platform
ideas true to our 'Famously Effective' mission. Its track
record in creating custom experiences across phones and tablets,
wearables, TV, homes and cars is best-in-class."
ArcTouch (arctouch.com) will become a free-standing unit of
Grey's Brand Experience Group which also includes Grey Activation
and PR, its full-service public relations and activation arm, and
Grey Shopper, its shopper marketing arm. ArcTouch, together
with Grey San Francisco, brings the agency's total West Coast staff
to nearly 150, reporting to Michael
Houston.
ArcTouch: A Snapshot
ArcTouch's gross revenues were $14
million as of December 31,
2015. The company employs 97 people and is headquartered in
San Francisco with an office in
Florianopolis, Brazil. It was
founded in 2008 by Eric N. Shapiro,
Chief Executive Officer, and Adam
Fingerman, Chief Experience Officer, who will continue to
lead the company.
ArcTouch's team of designers and developers transforms ideas
into app experiences for a wide range of connected "things" you
hold in your hand, wear on your wrist, and use in your home and
car. Its world-class clients include Fortune 500
companies, leading consumer brands, innovative startups, media and
entertainment companies, and world-class marketing and design
agencies.
"We started ArcTouch eight years ago when the first iPhone was
released. Our singular vision was to create the most iconic apps
for world-class brands to engage with their customers," said
ArcTouch's Eric Shapiro. "We've
grown this vision to all types of devices, including wearables,
TVs, and the 'Internet of Things', and are thrilled to join Grey
and bring these connected experiences to clients worldwide."
About Grey
Grey is the advertising
network of Grey Group, which is led by James R. Heekin III, Chairman and CEO.
Grey Group ranks among the largest global communications
companies. Its parent company is WPP (NASDAQ : WPPGY).
Under the banner of "Grey Famously Effective Since 1917," the
agency serves a blue-chip roster of many of the world's best known
companies: Procter & Gamble, GlaxoSmithKline, Diageo,
Kellogg's, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott
Hotels & Resorts, Nestle, Papa John's and T.J. Maxx. Grey was named ADWEEK's "Global
Agency of the Year" for 2015. (www.grey.com)
Contact: Owen Dougherty -
Grey
212-546-2551
odougherty@grey.com
Troy Petersen - ArcTouch
510-676-9729
troy.petersen@arctouch.com
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SOURCE Grey Group