RICHARDSON, Texas, Nov. 12, 2015 /PRNewswire/ -- Wunderman's
KBM Group has been ranked a strong performer among suppliers of
data management platforms (DMPs) by Forrester Research, Inc. out of
a field of 8 companies invited to participate in their study.
The new report, The Forrester Wave™: Data Management
Platforms, Q4, 2015 is based on an evaluation of 66 criteria
organized into three categories -- Current Offerings, Strategy and
Market Presence – the evaluation included in-depth client
references. For its Zipline DMP®, KBM Group also achieved among the
highest rankings in the corporate strategy and global presence
categories.
The report notes that "the best DMPs have evolved significantly
since the 2013 Forrester DMP Wave" and that "as programmatic ad
buying and selling become the norm, marketers and publishers are
learning that harnessing their first-party data; developing single
and consistent identities for their consumers across devices and
systems … and gaining access to second-party data are
mission-critical and require partnership with a data management
platform."
"Increasingly, marketers seek a unified view of consumers
through the integration of online and offline data," says
Wunderman, North American CEO Seth
Solomons, "As these needs evolve, we are committed to
developing the best-in-breed tools and business solutions to
address these opportunities."
Dave DeMarsh, president of KBM
Group, says, "Our Zipline DMP enables marketers to deliver relevant
experiences and messages to individuals globally and across
devices. We are very pleased that our company and product was cited
by Forrester as a strong performer."
The authors of the research, Forrester analysts Susan Bidel and Richard
Joyce, advise marketers and publishers to "Consider KBM
Group if global operation from one central point is mission
critical" and note "KBM Group aims to facilitate access to a DMP
through self-serve interfaces and a wide array of partnerships,
bringing sophisticated data management tools to mid-range
clients."
About KBM Group
KBM Group transforms marketing efforts
into mutually beneficial customer conversations through data-driven
insights. Based on a strategic approach to optimize business
outcomes, KBM Group's world-class marketing solutions integrate
offline and online marketing channels and allow companies to
achieve high-performance B2B and B2C customer engagement and
marketing ROI from a spectrum of services including consulting,
data integration and database management, analytics, digital
services, and marketing campaign management. KBM Group's
parent company, Wunderman, is part of the Young & Rubicam Group
and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.
About Wunderman
Wunderman is a digital agency that
combines creativity and data to drive results for its clients.
Wunderman excels in CRM, advertising, loyalty management, content,
promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000
people, comprising 1,300 data scientists, 2,200 creatives and 3,500
business people working in 175 offices in 60 countries. Best Buy,
Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefonica, Shell and
UnitedHealth Group are among our clients. Wunderman is part of WPP
(NASDAQ: WPPGY). Find out more at www.wunderman.com and
@wunderman.
Contact
Barbara
Palmer
+1 212 941 3367
Barbara.palmer@wunderman.com
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SOURCE Wunderman