NEW YORK, Sept. 29, 2015 /PRNewswire/
-- Burson-Marsteller, a leading global public relations and
communications firm, announced today that Luke Peterson, Senior Director, U.S. Innovation
Group, has been named to The Holmes Report's third-annual
"Innovator 25 - North America"
list. The list recognizes 25 individuals who elevate the standards
of influence and engagement within their organizations and the
public relations industry at large. Peterson is based in the firm's
Washington, D.C. office.
The Holmes Report chose Peterson for his contributions in
bringing an elevated rigor around analytics to the industry.
"Luke truly embodies Burson-Marsteller's steadfast commitment to
innovation in the public relations field," said Michael Law, U.S. CEO, Burson-Marsteller. "Since
joining our firm, Luke has established a full suite of data
analytics tools that is transforming how we work with our clients.
Luke was one of the principal architects of StudioB, our fully
integrated, real-time, data-driven center of creativity, content
production and distribution. I am so pleased to call him a
colleague and a friend."
Peterson leads the Research & Development team at
Burson-Marsteller and is responsible for setting new performance
standards of efficiency and effectiveness in strategic
communications by harnessing the power of emerging technology.
Before joining Burson-Marsteller, Peterson led the evolution of
modern, data-driven micro-targeted electoral politics for more than
13 years on four U.S. presidential campaigns and two cycles of
state and federal redistricting. He co-founded the award-winning
Health IT start-up Pinaxis, which delivered digital tools for
patients managing chronic and acute illness. He also managed a
successful consultancy, guiding clients in technology and finance
sectors in the strategic use of Big Data.
"Luke's industry-leading approach to analytics and the
state-of-the-art tools he and his team developed have been critical
factors in a wide range of high-profile new business wins for us
across a variety of industries," added Donald A. Baer, Worldwide Chair and CEO,
Burson-Marsteller. "We are immensely grateful for Luke's
contributions to our firm and congratulate him on this incredibly
well-deserved honor."
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
public relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 73 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leading communications services
network. For more information, please visit
www.burson-marsteller.com.
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SOURCE Burson-Marsteller