SAN FRANCISCO, Aug. 11, 2015 /PRNewswire/ -- Ogilvy Public
Relations (Ogilvy PR) today announced that its Espresso service
offering has added several new clients to its growing list of
rising star brands that are innovating in key market segments that
are changing the way we work, live and interact. Espresso offers a
range of services from brand narrative and messaging to media
exposure and influencer relations, all within a unique and
streamlined cost and service structure.
"We designed Espresso specifically to meet the needs of emerging
brands at their most critical stages of growth that align with the
most critical stages of development," said Adrian Eyre, senior vice president and Espresso
lead. "Since its initial launch, Espresso has quickly gained a
reputation as the garage band backed by a major label, providing
highly impactful PR programs that can scale from Series A all the
way through to acquisition or Initial Public Offering."
With an emphasis on early stage technology companies focusing on
today's highest growth B2B and B2C categories, the demand for this
service offering continues to increase. A sampling of new client
engagements in the first half of 2015 include:
· Singularity University, is a unique Silicon
Valley-based institution that provides executive educational
programs, partnerships, and a startup accelerator - all of which
are focused on addressing "humanities grand challenges" including
drought, public transportation, global deforestation and advancing
the fields of robotics and artificial intelligence. They are also
the publisher of Singularity Hub, which chronicles technology
breakthroughs and the individuals making them.
Rob Nail, CEO of Singularity
University stated, "Singularity University has a unique abundance
of subject matter experts, alum, and entrepreneurs whose visions of
the future appeal to a diverse, passionate, action-oriented global
community seeking to solve humanity's greatest challenges. In
our agency search, we wanted a partner with the breadth and depth
of expertise, as well as the intelligence and creativity, that
could help bring the Singularity University story to life with
high-impact across the globe. We found that with the Ogilvy
Espresso team and believe this partnership will help us drive a
compelling conversation about accelerating positive global
transformation through exponential thinking and technology."
· Smappee, a Belgian-based company that offers an
internet-connected energy management system for homes that monitors
and itemizes the power draw of every electrical device without
using separate sensors. Since launching the company in the US in
2014, the Espresso team continues to generate significant coverage
in top-tier business, innovation and green tech press.
Stefan Grosjean, CEO and founder
of Smappee, stated, "When we set out to launch in the U.S., we knew
we had to choose an agency that was familiar with the landscape and
could help us navigate a very crowded market. The Espresso team
executed an impressive program, and we are excited to continue
working with them to extend our momentum in 2015."
· Axosoft, a company that provides agile project
management tools for the enterprise. The Espresso team has been
brought onboard to extend visibility for Axosoft's 'It Was Never A
Dress' campaign. In addition, Espresso will be providing ongoing PR
to amplify the company's corporate and product narrative.
"Beyond having stellar consumer and tech media relationships,
the Espresso team stood out to us because of its creative and
outside of the box thinking that aligned with our campaign," said
Lawdan Shojaee, CEO of Axosoft. "They also demonstrated enthusiasm
and passion for our campaign, #ItWasNeverADress, as well as a deep
understanding of our niche business: agile project management
software sales. We are excited to be working with such a
prestigious agency!"
More information about the Espresso offering can be found here,
http://www.ogilvypr.com/en/practices/technology
Espresso is an offering of Ogilvy PR/West, which is comprised of
four full-service offices in San
Francisco, Los Angeles,
Denver and Sacramento.
About Ogilvy Public Relations: Ogilvy Public Relations
(Ogilvy PR) is a global, multi-disciplinary communications leader
operating in more than 85 offices across six continents. In 2014,
for the third consecutive year, Ogilvy was named Cannes Lions
Network of the Year and Most Effective Agency Network by the Effie
Global Effectiveness Index. Ogilvy was also named Best Digital
Consultancy in the World, Most Creative Agency and Best South-East
Agency by the Holmes Report. Ogilvy PR integrates deeply with all
Ogilvy & Mather disciplines (advertising, direct marketing,
activation, promotional, digital and entertainment) through the
proprietary Ogilvy Fusion™ approach to delivering comprehensive,
business solutions through content creation, community building,
and communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the
largest marketing communications companies in the world. For more
information, visit our website at www.ogilvypr.com or follow us on
Twitter at @ogilvypr.
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SOURCE Ogilvy Public Relations