NEW YORK, Aug. 10, 2015 /PRNewswire/ -- The Berlin School
of Creative Leadership and the Astro-4As Malaysia announced today that Ogilvy &
Mather Worldwide Chief Creative Officer Tham Khai Meng will conduct a Masterclass in
Kuala Lumpur for executives
attending the Advanced Leadership and Navigator programs from
September 10-15.
In making the announcement, the Berlin School's President
Michael Conrad and the 4As
Malaysia's President Dato'
Johnny Mun representing Astro-4As
noted that the New York-based
creative chief of one of the world's most creatively awarded
agencies, Tham Khai Meng has not only helped keep creativity
at the heart of the agency but has also demonstrated
that the Chief Creative Officer can be a
compelling partner of the CEO.
Conrad said, "The Berlin School's mission is to turn great
creatives into great creative leaders, empowering them to lead
their company to a more competitive future. Khai along with Ogilvy
& Mather CEO Miles Young have successfully shown how
this can be done, and done very well."
Dato' Johnny Mun echoed that
mission, noting, "We need to grow creative leaders who not only can
help turn up great creative ideas but also lead the
organization and generate trust with clients."
Tham noted, "We are in the business of ideas and we have to keep
that front and center in our organizations and with
our clients. Looking around our network, it's no
coincidence the best ideas come from our offices with the
strongest partnerships. By that, I mean strong partnerships
forged between the Chief Creative Officer and the CEO, and the
trustworthy partnerships established with our clients.
Above everything else, this prerequisite has to be there
for great work to flourish."
The Master Class will be held the afternoon of September
12 and will be attended by participants from both
the Advanced Leadership and Navigator programs. This
is the third year the 4A Malaysia
and Berlin School are offering the Advanced Leadership
Program and the second year for the Navigator Program.
These programs are designed, respectively, for rising leaders and
mid-to-senior level team, account and project leaders,
strategists, plus planners in creative organizations and major
corporations.
(http://www.berlin-school.com/executive-education/partner-programs/navigator-program-malaysia/
and
http://www.berlin-school.com/executive-education/partner-programs/advanced-leadership-program-malaysia/.
About Berlin School
The Berlin School of Creative Leadership is an internationally
respected institute for quality executive education and research
into creative leadership. By bringing together top creative
executives and international leadership experts from around the
world, Berlin School programs pave the way for new standards in
communication and leadership, fostering global discourse on
creative leadership in media, entertainment, advertising, design,
journalism, technology and marketing.
In addition to the various accredited degree and non-degree
programs it offers around the world, the Berlin School plays an
active role in supporting academic research aimed at raising global
standard in all creative industry fields and is regarded as leading
authority on creative leadership. For more information visit
www.berlin-school.com Contact: info@berlin-school.com
About the 4As
The Association of Accredited Advertising Agents Malaysia (4As)
is the representative body of the RM14
billion advertising industry with a membership of over 100
multinational and local organisations involved in brand strategy
and communications. It celebrates, encourages and fosters
creativity and brand-building ideas to drive growth and value
generation for brands. It is in the 4As interest to promote best
practices and business excellence in the professional practitioners
of the advertising community. The 4As regularly engages the
business community in an effort to demonstrate the effectiveness of
creative advertising to drive business. It is also an educator,
providing its members and the industry with regular supply of
advertising personnel through the training programmes it
conducts.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing
communications companies in the world. It was named the Cannes
Lions Network of the Year for four consecutive years, 2012, 2013,
2014 and 2015; and the EFFIEs World's Most Effective Agency Network
for two consecutive years 2012 and 2013. The company is comprised
of industry leading units in the following disciplines:
advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications;
direct, digital, promotion and relationship marketing; consulting,
research and analytics; branded content and entertainment; and
specialist communications. O&M services Fortune Global 500
companies as well as local businesses through its network of more
than 500 offices in 126 countries. It is a WPP company
(NASDAQ:WPPGY). For more information, visit http://www.ogilvy.com
or follow Ogilvy on Twitter at @Ogilvy and on
Facebook.com/Ogilvy.
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SOURCE Ogilvy & Mather