NEW YORK, Aug. 6, 2015 /PRNewswire/ -- Ogilvy & Mather
North America, one of the largest marketing communications
companies in the world announced today a strategic partnership with
HundredX, an award-winning technology company that provides
enterprise level, people driven diagnostic solutions. This
partnership introduces a unique solution for Ogilvy & Mather's
clients to receive and activate insightful data that will help
business leaders make informed decisions about their products and
services – and ultimately, increase bottom line performance.
Over the past 50 years, the U.S. economy has undergone a major
transformation – shifting focus to human capital and the hiring of
highly talented individuals to usher in a new era of innovation,
invention and consumer connection. According to the Temkin
Group's annual "State of Customer Experience" report, even a modest
improvement in customer experience can result in an approximate 37%
increase in revenue over three years. Employees have become
the most sought after and competitive assets that companies have.
As a result, companies seek new ways to attract, retain and
incentivize employees in order to remain competitive – which is a
$49 billion business in
itself.
"Our clients recognize the shifting focus to human capital and
the need for next generation consumer and associate connection
solutions," said John Seifert,
Chairman and CEO of Ogilvy & Mather North America. "Our
partnership with HundredX is just the latest example of how our
company will continue to innovate in order to meet the changing
needs of our clients."
Founded by Rob Pace, a former
Goldman Sachs Partner and National Advisory Board Chairman of the
Salvation Army, HundredX provides Express Feedback® solutions for
enterprise that are highly customizable and can be integrated into
existing apps, websites, or as stand-alone solutions. With these
solutions, businesses have the opportunity to use consumer feedback
and recognition to improve products and services as well as
strengthen customer connection, employee retention and
organizational cultures. The Company's consumer focused
Expresit app (formerly the Goodsnitch app) utilizes Express
Feedback® technology and provides a free solution for cities,
non-profits and small businesses.
A 2015 study commissioned by HundredX found that a majority of
Americans (86 percent) believe that companies should regularly do
more to publicly recognize individual employees for good
work. This underscores a new opportunity businesses have to
use digital consumer feedback to not only strengthen the customer
connection but also create a positive framework for talent
management. "Turnover is now estimated at 21% of wage cost,
so the stakes are very, very high," commented Seifert.
"At HundredX, we seek to multiply positive outcomes. It is
hard to overstate the potential of emerging fast and real-time
customer and associate sourced feedback in terms of accurate
diagnostics and corporate cultural benefits," added Rob Pace. We have invented a unique way to
source and organize this information. Our partnership with
Ogilvy will integrate, activate and scale our technology in
transformational ways for their clients. We believe the
future lies at three key intersections - human and digital,
customer and associate and doing business with a purpose."
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications
companies in the world. It was named the Cannes Lions Network of
the Year for three consecutive years, 2012, 2013, and 2014; and the
Effies World's Most Effective Agency Network for two consecutive
years, 2012 and 2013. The company is comprised of industry leading
units in the following disciplines: advertising; public relations
and public affairs; branding and identity; shopper and retail
marketing; health care communications; direct, digital, promotion
and relationship marketing; consulting, research and analytics;
branded content and entertainment; and specialist communications.
O&M services Fortune Global 500 companies as well as local
businesses through its network of more than 500 offices in 126
countries. It is a WPP company (NASDAQ: WPPGY). For more
information, visit http://www.ogilvy.com, or follow Ogilvy on
Twitter at @Ogilvy and on Facebook.com/Ogilvy.
About HundredX
HundredX is a multiple award-winning
San Diego based technology company
with a mission to multiply positive outcomes. Founded in 2012
by Rob Pace, a former Goldman Sachs
Partner and National Advisory Board Chairman of the Salvation Army,
HundredX provides people-sourced diagnostic and activation
solutions. Express Feedback® implementations for enterprise
are highly customizable and can be integrated into existing apps,
websites, or as stand-alone solutions. HundredX serves a
diverse set of clients including the Dallas Cowboys, Robert Half Intl, Tennessee Oncology, the
Nashville Predators, and multiple cities and universities among
other leading organizations. The Company's free Expresit
consumer app (formerly the Goodsnitch app) seeks to elevate
feedback by celebrating publicly and fixing privately. For
more information on HundredX, Express Feedback solutions or to
download the Expresit apps, visit http://HundredXinc.com
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SOURCE Ogilvy & Mather