High fives as WPP scores “un quintuplé” in Cannes
June 27 2015 - 04:38PM
Business Wire
For the fifth consecutive year, a winning performance from its
agencies has handed WPP (NASDAQ:WPPGY) the title of Holding Company
of the Year at the Cannes Lions International Festival of
Creativity.
Cannes Lions is the world’s biggest celebration of creativity in
a commercial setting, and a Lion trophy is the highest accolade in
the advertising and marketing services industry. The holding
company award is based on the total number of points won by each
group’s agencies during the week of the festival.
Agencies from more than 50 different countries contributed
points to WPP’s total. WPP finished first ahead of Omnicom and
Publicis respectively. Ogilvy & Mather won Network of the Year
for the fourth time in as many years.
Earlier this year WPP was also named – for the fourth time in
row – the world’s most effective holding company by the Effie
Index, which recognises the effectiveness of marketing
communications.
Winning work from WPP agencies included: Grey London’s
“Life Paint” (Volvo); Ogilvy Beijing’s “Great Chinese Names for
Great Britain” (Visit Britain); “Red Light App” by Y&R Team Red
Istanbul (Vodafone); “Abla Fahita” by J. Walter Thompson Cairo (CBC
Egypt); “Interception” from Grey New York (Volvo); David Miami’s
“Proud Whopper” (Burger King); “Melanoma Likes Me” (Melanoma
Patients Australia) by GPY&R Melbourne and Brisbane; Grey New
York’s “Gun Store” (States United to Prevent Gun Violence); “House
of Mamba” from AKQA London (Nike); “The Marathon Walker” by Ogilvy
Paris (Water for Africa); Grey Germany’s “The Berlin Wall of Sound”
(Soundcloud); “It Happens Here” (28 Too Many) by Ogilvy London;
“Microsoft Collective Project” by POSSIBLE Seattle; “Coke Thirst”
by J. Walter Thompson Brazil; “The Last Shot” from AKQA San
Francisco (Jordan Brand); and Prolam Y&R Chile’s work for
UNICEF.
Sir Martin Sorrell, founder and CEO of WPP, said: “We are
delighted to have made it a quintuplet (or should I say quintuplé?)
of wins in Cannes. The holding company award is special because it
is a shared achievement, reflecting the hard work, passion and
commitment of every member of the WPP family. A big thank you to
our agencies and all the hugely talented and creative people within
them.
“However, this week of celebration has been overshadowed by loss
and sadness for many people after the untimely deaths of two
colleagues and friends during the festival. On behalf of WPP I
would like to extend our deepest sympathy to everyone affected by
these tragic events.”
John O’Keeffe, Worldwide Creative Director of WPP, said: “Anyone
who doubts the transformational power of creativity need look no
further than the Palais this evening. Of course it’s wonderful to
be named Creative Holding Company of the Year, but each individual
winner tonight, from wherever they came, is testament to an amazing
industry full of incredibly talented people. My congratulations to
them all.
“Regarding the sad events here in the past few days, I would, of
course, wish to echo the sentiments expressed by Martin.”
About WPP
WPP is the world’s largest communications services group with
billings of US$76 billion and revenues of US$19 billion. Through
its operating companies, the Group provides a comprehensive range
of advertising and marketing services including advertising &
media investment management; data investment management; public
relations & public affairs; branding & identity; healthcare
communications; direct, digital, promotion & relationship
marketing; and specialist communications. The company employs over
188,000 people (including associates and investments) in more than
3,000 offices across 111 countries. For more information, visit
www.wpp.com.
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WPPChris Wade, +44 (0)7740 595 563chris.wade@wpp.com
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