Hill+Knowlton Strategies Expands Content Marketing Offering with Launch of H+K SJR in Canada
June 25 2015 - 02:32PM
Business Wire
Hill+Knowlton Strategies (H+K), is pleased to announce the
creation of H+K SJR—a new service in Canada that will bring
together the strategic communication and storytelling expertise of
H+K, one of the country’s top-ranked public relations and public
affairs firms, with the audience development, content and digital
publishing experience of Group SJR.
Hill+Knowlton Strategies acquired Group SJR in 2013—bolstering
its content marketing and digital expertise. This expansion into
Canada further formalizes H+K’s communications philosophy, which
includes delivering daily branded journalism engineered for reach
and shareability across online and multimedia channels.
“As the traditional PR model continues to evolve, branded
content is becoming an integral part of the communication mix,”
says Goldy Hyder, president and CEO, H+K Canada. “Group SJR is
leading growth in the U.S. and we’ve already seen its potential at
work for our clients here in Canada.”
Given the always-on nature of today’s news cycle, and the
clutter of voices competing for people’s attention, brands are
increasingly being required to behave like top-tier publishers: to
connect directly with consumers and give them the knowledge they
crave. H+K SJR’s content approach helps brands act more like
publishers—connecting them with audiences in meaningful ways.
“The world of content lives on a continuum from lightweight
tweets to heavyweight white papers and television ads. The H+K SJR
sweet spot is middleweight content,” says Joseph Peters, senior
vice-president and national practice leader, digital, social and
content strategies at H+K Canada, who will also serve as national
lead for H+K SJR in Canada. “The H+K SJR approach focuses on daily
digital storytelling supported by compelling visuals to capture
attention and engage audiences. By creating narratives with a
steady drumbeat of top-shelf content—and original, daily and owned
custom content creation—brands have the power to build authentic
relationships, explain complex issues and, most important, connect
in real-time with the influencers, media and consumers who matter
most.”
Alexander Jutkowitz, vice chairman, chief global strategist and
managing partner, Group SJR, believes Canadian brands have an
opportunity to continue to innovate and monetize across the content
space. “There’s nobody else in Canada currently doing content the
H+K SJR way,” he says. “Through this partnership, we’re bringing
public relations and publishing together, with storytelling and
creative at its core. This is an exciting offering for brands
seeking new solutions to take greater ownership of their narratives
and build loyalty with their audiences.”
For more information about the new H+K SJR offering visit the
website.
About Hill+Knowlton Strategies Canada
With nine offices across the country, Hill+Knowlton Strategies
Canada is a leader in both public
relations and public affairs. Headquartered in Toronto, the company
is the No. 1-rated strategic communications firm in the country.
Its experts specialize in corporate communications, public affairs,
marketing communications, crisis, energy, technology, health care,
social and digital communications, financial communications and
transactions. The only communications firm to have earned the
Canada Order of Excellence for Quality from Excellence Canada, it
has been recognized as one of the Best Workplaces in Canada for
nine consecutive years. Its parent company, Hill+Knowlton
Strategies Inc., has 88 offices in 51 countries as well as an
extensive associate network; and it is a member of WPP
(NASDAQ:WPPGY), one of the world’s largest communications services
groups.
About Group SJR
Group SJR is a leading content marketing agency that delivers
innovative digital marketing strategies, tactics and execution to
Fortune 500 clients across the industries. Through the seamless
delivery and consistent analytics review of high quality
‘middleweight’ editorial and multimedia content, Group SJR enables
businesses and brands to engage directly with stakeholders –
informing, educating and entertaining to create relationships,
build brand equity and enhance sales opportunities. The 2014
Content Marketing Agency of the Year, Group SJR is built of
creative strategists, in-house editors and multimedia producers,
and PR professionals who ensure custom content reaches the right
people at the right time with the right message. Group SJR is a
Hill+Knowlton/WPP company.
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version on businesswire.com: http://www.businesswire.com/news/home/20150625006197/en/
H+K Strategies CanadaSarah Brandon,
416-413-4773Vice-president, corporate
developmentSarah.Brandon@hkstrategies.ca
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