LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday Kinetic
and GroupM have bought a majority stake in Financiere Poster, an
out-of-home specialist in France, for an undisclosed sum.
Poster Conseil manages media planning and buying for agencies
and direct clients, and provides planning and measurement
technologies to both agencies and vendors. The agency's
consolidated revenue for the year ended Dec. 31, 2014 were 9.8
million Euros ($10.76 million), with gross assets of EUR8.5
million.
This investment continues WPP's strategy of investing in
important markets such as France, where WPP companies (including
associates) collectively generate revenues of around $800 million
and employ 5,000 people, it said.
Shares at 1030 GMT up 2 pence, or 0.13%, at 1586 pence valuing
the company at 20.68 billion pounds ($32 billion).
-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749
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