MIAMI, May 4, 2015 /PRNewswire/
-- Burson-Marsteller, a leading global public relations and
communications firm, today announced Jorge
Ortega has joined the company as Executive Vice President
and Managing Director of the agency's Miami office, which serves the Florida market and is the headquarters for
Burson-Marsteller's Latin America
regional business. He will lead a multidisciplinary team of
communications professionals supporting clients in brand
communications, public and corporate affairs, reputation
management, crisis response and digital strategies. Ortega
will provide strategic and creative counsel while helping clients
leverage Burson-Marsteller's suite of global services and diverse
talent. This will be Ortega's second term with Burson-Marsteller,
where he began his career.
"We are thrilled to have Jorge back with us," said Ramiro Prudencio, CEO of Burson-Marsteller Latin-America. "He brings a
valuable combination of U.S. multicultural and international
experience, with proven success across multiple industries and
geographies. He is a great fit for our Miami office which serves not only
Florida-based companies, but is a
gateway for global companies looking to expand into Latin America, and Latin American companies
interested in expanding into the U.S. It is also the headquarters
for Burson Latino, our U.S. Hispanic
communications offering. Jorge has worked extensively across
all of these areas."
Ortega has broad experience in corporate and brand
communications, issues and crisis management and expertise in
Hispanic marketing. Prior to rejoining Burson-Marsteller, he
was founder and managing partner of Newlink America, a Hispanic
marketing and consulting firm he started in 2010. Before
that, Ortega served as president of JeffreyGroup. He began
his career in Burson-Marsteller's New
York office, later transitioning to the Latin America region where he served as
general manager of Burson-Marsteller Mexico, and eventually
regional chair for the Latin
America brand communications practice and the firm's U.S.
Hispanic unit.
"Jorge also will be vital in expanding our U.S. Hispanic
offering, Burson Latino," said
Michael Law, U.S. CEO,
Burson-Marsteller. "His extensive experience with the U.S. Hispanic
market will be invaluable to clients across all of our core
practice areas, and will be essential as the 2016 U.S. presidential
election draws near."
"This is a tremendous opportunity to work with dynamic
professionals from around the world to help clients take full
advantage of the opportunities being created by a changing media
landscape," Ortega said. "Burson-Marsteller has unparalleled
resources at the local and global levels, and I am very excited to
return to the agency."
Ortega earned his Bachelor's degree in Business Administration
and Marketing from the American
University in D.C.
Burson-Marsteller is Latin
America's largest agency network with 13 wholly owned and
three affiliate offices across 13 countries.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
public relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 73 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leading communications services
network. For more information, please visit bm.com.
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SOURCE Burson-Marsteller