LONDON, April 9, 2015
/PRNewswire/ -- Grey EMEA today announced the alignment of its
Turkish digital agency 41?29! with its Grey Istanbul agency to
create a new integrated digital communications agency to be called
4129Grey.
From today Alemsah Ozturk will become CEO of 4129Grey and
Guray Mert has been appointed
General Manager of 4129Grey. Alemsah will report directly to
David Patton, CEO and President of
Grey EMEA.
Alper Uner will relinquish his
position of CEO Grey Istanbul but will take on the role of
Non-Executive Chairman of 4129Grey until the end of 2015. His
position as CEO Geometry and Hogarth (which are both WPP
companies) will continue.
4129Grey will offer a fully integrated team of over 150
specialists in the field of communication and digital solutions
supported by the wider global capabilities of the Grey Group.
David Patton, CEO and President
of Grey EMEA commented "By aligning Grey Istanbul and 41?29! we will create a
formidable and dynamic integrated agency structure that will
bring together considerable talent and expertise across all
digital, creative and strategy platforms in Turkey. I'm convinced this new agency model
will significantly enhance the quality of work we deliver
for our clients and our reputation in the market."
Alper Uner commented "In the
last 14 years, Grey Istanbul has been a pioneer in many
areas, always remembered as one of the most creative agencies it
brought many international awards to our office and to our
country. I am proud to deliver an agency to a new management
team with a famous and successful history. The creation of
4129Grey will set a new standard in Turkish advertising. I'm really
looking forward to supporting the new management team as we
embark on this exciting journey."
Alemsah Ozturk said "We are very determined in our goal to
create the most modern and creative communications agency in
Turkey. The bringing together of
strong digital and advertising capabilities under one roof
not only will give us scale and presence, it will also
enable us to create a truly integrated approach to match our
clients needs and wants better than ever before".
About Grey
Grey is the advertising network of Grey
Group. Grey Group ranks among the largest global communications
companies. Its parent company is WPP (NASDAQ :WPPGY). Under the
banner of "Grey Famously Effective Since 1917," the agency serves a
blue-chip roster of many of the world's best known companies:
Procter & Gamble, GlaxoSmithKline, Diageo, Kellogg's, Pfizer,
Canon, 3M, NFL, BoehringerIngelheim, Marriott Hotels & Resorts,
Nestle, Papa John's and T.J.
Maxx.
(www.grey.com)
Contact:
Owen
Dougherty
owen.dougherty@grey.com
1-212-546-2551
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visit:http://www.prnewswire.com/news-releases/grey-turkey-and-4129-align-to-create-4129grey-300063510.html
SOURCE Grey