NEW YORK,
April 7, 2015
/PRNewswire/ -- Burson-Marsteller, a leading global public
relations and communications firm, today announced that Meltwater,
a global leader in media intelligence software solutions, has named
it agency of record. Burson-Marsteller will work with
Meltwater in key markets in North
America, Europe and
Asia-Pacific to provide media
relations, product launch support and overall brand
management.
"We chose Burson-Marsteller because we believe in the
firm's highly creative and evidence-based approach to
communications," said Valerie Fawzi,
Chief Marketing Officer, Meltwater. "Through its global footprint
and in-depth knowledge of the marketing, technology and B2B spaces,
Burson-Marsteller will be the perfect partner to help us increase
market visibility into our rapidly expanding global
business."
Following a competitive agency review process, Meltwater
turned to Burson-Marsteller in time to launch its next
generation media intelligence platform, built for corporate
communications and other business decision makers to keep on top of
billions of real-time editorial, blog and social media
conversations. The new Meltwater solution leverages advances in
data science to extract the insights required to manage a brand,
understand competition and keep on top of industry trends. This
product is the latest in a series of technology innovations from
Meltwater built on the promise of delivering insights from data on
the outside, instead of only relying on internal information, to
help organizations make better, more informed decisions.
"Meltwater is bringing to
the market pioneering technology that is helping to transform the
corporate communications field," said Don
Baer, Worldwide Chair and CEO, Burson-Marsteller. "We are
excited to develop compelling content to help Meltwater demonstrate
its leadership position and show the industry the way forward in
data acquisition and analysis."
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
public relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 73 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leading communications services
network. For more information, please visit bm.com.
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SOURCE Burson-Marsteller