WPP's Xaxis to Acquire ActionX in the US
March 30 2015 - 07:35AM
Dow Jones News
LONDON--Advertising firm WPP PLC (WPP.LN) said Monday that it
operating company Xaxis has agreed to acquire Action Exchange, Inc.
(ActionX), a mobile performance-based marketing business with an
e-commerce orientation in the U.S.
WPP shares at 1103 GMT up 19 pence, or 1.2%, at GBP15.59,
valuing the company at GBP20.45 billion.
-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter:
@Raztweet
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