NEW YORK, March 23, 2015 /PRNewswire/ -- Ogilvy &
Mather announced today that it has come together with Hogarth
Worldwide, a sister WPP company, to launch H&O (Hogarth &
Ogilvy) - a new company that brings the resources and technology of
the world's leading production agency into the world's most
creative agency.
Headquartered in London,
H&O will stand alongside Hogarth with a presence in 48 Ogilvy
offices. This will create the largest marketing implementation
group in the world.
Through this venture, Ogilvy's production unit, RedWorks, will
be consolidated into this new entity, giving clients access to the
traditional strengths and global network of RedWorks in addition to
Hogarth's unique offerings – full broadcast and moving image
capability, a market leading language and transcreation service and
proprietary technology solutions.
Hogarth opened for business in 2008 with 14 people operating out
of an attic room above a shop near London's Carnaby Street. Since then, the
agency has undergone rapid expansion, growing to over 1,200
employees servicing such major clients as Dyson, GSK, Mattel,
Vodafone and others across 21 offices in all four regions of the
world. They have made a major impact on the production world since
launch: in Television Post Production their Gramercy Park Studios
facility in London is one of the
newest and most advanced in Europe; in print production they offer global
production at scale; in digital Hogarth has developed a range of
innovative technologies in-house (including the asset management
platform ZONZA and web publishing technology I/AM in partnership
with Microsoft) and in transcreation Hogarth is generally
recognized as the world's largest provider.
Commenting on the joint venture, Miles
Young, Worldwide Chairman and CEO of Ogilvy & Mather
said:
"I have always believed that to be a truly integrated
world-class communications agency, we need to be best-in-class in
each and every one of our specialist disciplines. Marketing
implementation is no exception especially in this new age of
marketing and branding. H&O is our response to the
ever-changing needs of our clients, and our growing role as content
producers and distributors. It will be an ideas-delivery engine
sitting at the heart of Ogilvy that will change the conversation
about how brands are brought to the market dynamically."
Barry Jones, CEO of Hogarth
Worldwide explains his reasons for choosing to partner with
O&M:
"H&O is a new concept. It puts a creative realization engine
at the heart of a creative powerhouse. With Hogarth going from
strength to strength, having H&O in parallel gives us the
opportunity to bring all of our capabilities directly to Ogilvy's
clients."
Jonathan Adler will join the
group to serve as H&O's Global CEO. Ginny Maycox, currently COO of O&M West will
be Global CFO. Duncan Stokes, who as
Global CEO of RedWorks for the last two years has grown RedWorks
into the world's largest creative production company, will lead
H&O in EAME as well as taking global responsibility with
Jonathan Adler for the change
management. RedWorks veterans Xavier
Carou and Michael Burgess
will be CEO in Latina America and
Asia Pacific respectively.
While in North America,
Matt Bonin will be Chief Production
Officer and Jonathan Parker will be
Chief Operations Officer.
Jonathan Adler comments on his
new appointment:
"I have spent my career working in advertising and marketing
services, essentially bringing great ideas to life. I don't think
there is a sector or discipline I've not touched and I truly love
the creative process. The opportunity to combine two great global
companies was irresistible, and I am extremely excited about what
the future holds for H&O, helping deliver Ogilvy's vision of
the future."
H&O Website:
http://www.hogarth-ogilvy.com
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications
companies in the world. It was named the Cannes Lions Network of
the Year for three consecutive years, 2012, 2013, and 2014; and the
EFFIEs World's Most Effective Agency Network for two consecutive
years 2012 and 2013. The company is comprised of industry leading
units in the following disciplines: advertising; public relations
and public affairs; branding and identity; shopper and retail
marketing; health care communications; direct, digital, promotion
and relationship marketing; consulting, research and analytics;
branded content and entertainment; and specialist communications.
O&M services Fortune Global 500 companies as well as local
businesses through its network of more than 500 offices in 126
countries. It is a WPP company (NASDAQ: WPPGY). For more
information, visit http://www.ogilvy.com/, or follow Ogilvy on
Twitter at @Ogilvy and on Facebook.com/Ogilvy.
About Hogarth Worldwide
Hogarth Worldwide is a
marketing implementation agency, producing advertising and other
marketing communications for clients across all media and all
languages. Hogarth's production expertise coupled with its powerful
workflow and asset management technology delivers quality, control
and savings for global brands. For more information, visit
http://www.hogarthww.com/.
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SOURCE Ogilvy & Mather