WPP WPP PLC

LONDON--WPP PLC's (WPP.LN) subsidiary Kuvera and Paipai, China's social commerce platform on mobile have signed an agreement naming Kuvera as Paipai's strategic partner in a new initiative of developing mobile social e-commerce in China for global brands.

Advertising firm WPP said Monday that under the agreement, Kuvera acts as a total solution provider for WPP's clients to conduct online retailing business on Paipai's e-commerce platform, utilizing social networking and a variety of marketing tools; if circumstances permit, Paipai will recommend WPP agencies to Paipai's merchants, as a preferred service provider of marketing and promotion services and as a strategic partner of Paipai.

WPP shares at 0925 GMT down 5 pence, or 0.3%, at GBP15.75, valuing the company at GBP20.68 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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