WASHINGTON, March 18, 2015 /PRNewswire/ -- Ogilvy Public
Relations is pleased to announce that The U.S. Federal Emergency
Management Agency (FEMA) recently awarded Resilience Action
Partners a $130 million contract
to provide risk communication and mitigation planning services over
the next five years. Resilience Action Partners is a joint
venture between Ogilvy Public Relations and Michael Baker
International.
FEMA's contract for Community Engagement and Risk Communication
(CERC) supports national, regional and local efforts that change
the way communities understand and think about disaster risks, with
the specific goal of helping communities take actions to increase
their resilience to natural disasters. Ogilvy's national experience
in disaster education, mitigation, and response communications will
be key to helping FEMA prepare communities and families to be more
resilient in the face of natural disasters.
"Disaster communications has been a cornerstone of Ogilvy's
portfolio for more than two decades," said Robert Mathias, CEO, North America, for Ogilvy Public Relations.
"This is an exciting win and we will activate our network across
North America to support
Resilience Action Partners to tackle this critical topic in
new and dynamic ways."
Marrying two industry leaders, Resilience Action Partners
combines Ogilvy's communications and engagement expertise with
Michael Baker's mitigation planning
technical expertise. Together, the integrated team will help
Americans take action to invest in being more resilient—protecting
the future and the health of communities across the
country.
"This engagement will allow us to interact with the public in a
more direct manner than our typical engineering engagements," said
Michael Baker International's Dale
Gray, assistant vice president and Deputy Project Director
on this contract. Our joint venture with Ogilvy combines the
strengths of both organizations and we believe will serve us well
in assisting the nation to become more resilient."
About Ogilvy
Ogilvy Public Relations (Ogilvy) is a
global, multi-disciplinary communications leader operating in more
than 85 offices across six continents. In 2014, for the third
consecutive year, Ogilvy was named Cannes Lions Network of the Year
and Most Effective Agency Network by the Effie Global Effectiveness
Index. Ogilvy was also named Best Digital Consultancy in the World,
Most Creative Agency and Best South-East Agency by the Holmes
Report. Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the proprietary
Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and
communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the
largest marketing communications companies in the world. For more
information, visit our website at www.ogilvypr.com or follow us on
Twitter at @ogilvypr.
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SOURCE Ogilvy Public Relations