WPP Buys Minority stake in FlowNetwork, Sweden for Undisclosed Sum
March 10 2015 - 5:35AM
Dow Jones News
LONDON--Advertising giant WPP PLC (WPP.LN) said Tuesday it is
buying a minority stake in Swedish internet TV service,
FlowNetwork, for an undisclosed sum.
FlowNetwork, a new Swedish over-the-top television service,
delivers its programs via the internet supplying Sweden's regional
newspapers with technology and content.
WPP's digital revenues, including associates, were $6.9 billion
in 2014, representing 36% of the group's total revenue. WPP has set
a target of 40%-45% of revenue to be derived from digital in the
next five years.
-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749
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