By Ed Ballard

LONDON--WPP PLC, the world's biggest advertising firm, has named Roberto Quarta as its next chairman.

"Roberto brings to WPP extensive, diverse experience in corporate governance and global commerce," said outgoing Chairman Philip Lader.

"This completes our refreshment of the board, which over the last three years has seen the appointment of 10 internationally recognized business leaders from four continents and the phased retirement of long-serving directors," he added.

Mr. Quarta is currently chairman of Smith & Nephew, a FTSE 100 medical technology company, and of IMI PLC, a smaller engineering business. He will replace Mr. Lader at June's shareholder meeting, provided a successor at IMI has been found, WPP said.

Write to Ed Ballard at ed.ballard@wsj.com

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