LONDON--Advertising firm WPP PLC (WPP.LN) said Tuesday that its marketing communications network, Ogilvy & Mather, has acquired Gloo Digital Design, a South African digital design agency, for an undisclosed sum.

WPP shares at 1003 GMT up 13 pence, or 1.1%, at GBP12.46, valuing the company at GBP16.4 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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