LONDON--Advertising company WPP PLC (WPP.LN) said Thursday that its unit Kantar Media has agreed to acquire Civolution's NexTracker audience measurement and SyncNow second screen audio watermarking business in France for an undisclosed sum.

Shares at 1117 GMT trading 1.5% lower at 1100 pence.

Write to Tapan Panchal at tapan.panchal@wsj.com

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