LONDON--Advertising agency WPP PLC (WPP.LN) said Friday its wholly owned operating company Y&R Advertising has agreed to buy the creative and research agency of MCS Holding LLC, a Mongolian conglomerate, for an undisclosed sum.

The deal marks WPP's first acquisition in Mongolia, with the group now operating in 111 countries, it said.

Established in 2008, the creative and research agency provides a range of services, including advertising development and events management as well as consumer and retail market research services.

-Write to Ian Walker at ian.walker@wsj.com

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