LONDON--Advertising company WPP PLC (WPP.LN) said Thursday that its operating company Salmon, has acquired e-commerce specialists, Neoworks Ltd., in the U.K. for an undisclosed sum.

London-based Neoworks employs 35 people.

WPP shares at 0832 GMT traded up 5 pence, or 0.4%, at GBP12.82, valuing the company at GBP16.89 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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