TIDMWPP
RNS Number : 7958Q
WPP PLC
04 September 2014
FOR IMMEDIATE RELEASE 4 SEPTEMBER 2014
WPP PLC ("WPP")
JWT acquires majority stake in leading digital agency Try in
Brazil
WPP announces that its wholly-owned operating company JWT, the
global marketing communications agency, has acquired a majority
stake of Cairos Usabilidade Eireli ("Try"), a user experience
agency in Brazil that designs and develops custom web, mobile,
desktop and touch-enabled applications.
Try's unaudited revenues for the year ended 31 December 2013
were approximately R$2.5 million with gross assets of approximately
R$0.3 million at the same date. Clients include, Itaú Bank, Porto
Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and
Kate Spade. Founded in 2003, the company employs 22 people and is
based in São Paulo. Try provides consultancy to their clients in
user experience, interaction design and prototyping.
This investment continues WPP's strategy of investing in fast
growing markets and sectors and its commitment to developing its
strategic networks throughout the dynamic Brazilian market.
Collectively (including associates) Group companies generate
revenues of US$650 million and employ almost 6,000 people in
Brazil, WPP's eighth largest market. In Latin America, WPP
companies (including associates) collectively generate revenues of
over US$1.6 billion and employ 20,000 people.
The investment also continues WPP's strategy of investing in
fast-growing markets and sectors such as data and digital. WPP's
digital revenues (including associates) were well over US$6 billion
in 2013, approximately 35% of the Group's total revenues of US$17.3
billion. WPP has set a target of 40-45% of revenue to be derived
from digital in the next five years.
Contact:
Feona McEwan, WPP + 44(0) 207 408 2204
Kevin McCormack, WPP +1 (212) 632 2239
This information is provided by RNS
The company news service from the London Stock Exchange
END
ACQQKNDQCBKDKCK
Subscribe to WSJ: http://online.wsj.com?mod=djnwires