LONDON--Advertising and marketing group WPP PLC (WPP.LN) said Wednesday that its operating company Millward Brown, has agreed to acquire Romanian market research group Daedalus Consulting, for an undisclosed fee.

MAIN FACTS:

-Daedalus's unaudited revenues as at Dec. 31 2013 were EUR3.5 million with gross assets of EUR1.2 million as at the same date.

-Shares at0745 GMT, up 10 pence, or 0.8%, at 1,249 pence valuing the company at GBP16.6 billion.

-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

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