WPP's Millward Brown Acquires Romanian Market Research Group Daedalus
May 21 2014 - 04:18AM
Dow Jones News
LONDON--Advertising and marketing group WPP PLC (WPP.LN) said
Wednesday that its operating company Millward Brown, has agreed to
acquire Romanian market research group Daedalus Consulting, for an
undisclosed fee.
MAIN FACTS:
-Daedalus's unaudited revenues as at Dec. 31 2013 were EUR3.5
million with gross assets of EUR1.2 million as at the same
date.
-Shares at0745 GMT, up 10 pence, or 0.8%, at 1,249 pence valuing
the company at GBP16.6 billion.
-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter:
@RoryGallivan
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
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