LONDON--Advertising giant WPP PLC (WPP.LN) said Friday its
wholly-owned global media investment management company, GroupM,
has agreed to take majority stake in aMVG (Aerodeon), the mobile
media agency and mobile technology company in Turkey.
MAIN FACTS:
-No financial details were disclosed.
-Founded in 2002, aMVG (Aerodeon) specialises in developing
mobile media strategies and technologies for its clients.
-aMVG's unaudited revenue for the year ended Dec. 31, 2013 were
8.9 million Turkish Lira with gross assets of TRL8.4 million as at
the same date.
-WPP's digital revenues (including associates) were over $6.0
billion in 2013, representing almost 35% of the Group's total
revenues of $17.3 billion.
-WPP has set a target of 40%-45% of revenue to be derived from
digital in the next five years.
-Shares at 0805 GMT up 5 pence, or 0.39%, at 1291 pence valuing
the company at 17.2 billion pounds.
-Write to Ian Walker at ian.walker@wsj.com
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