LONDON--Advertising firm WPP PLC (WPP.LN), said Thursday it has acquired Twist Image Multimedia Inc., a Canadian digital marketing agency, for an undisclosed sum.

Founded in 2000, Twist Image's unaudited revenue as of Dec. 31, 2013 were 13.4 million Canadian dollars with gross assets of C$6 million as of the same date.

WPP PLC Shares at 1302 GMT traded up 7 pence, or 0.6%, at GBP12.81, valuing the company at GBP17.06 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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