WPP Buys Barcelona-Based Social Media Data Analytics Firm
April 02 2014 - 4:41AM
Dow Jones News
LONDON--WPP PLC (WPP.LN) Wednesday said it bought
Barcelona-based social media data analytics agency The Data
Republic, saying the deal will give Kantar, its data management
arm, access to technology which monitors social media conversations
about TV shows and advertising. WPP Shares at unchanged at 0808
GMT.
Write to Ed Ballard at ed.ballard@wsj.com; Twitter:
@edmballard
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