LONDON--Advertising giant WPP PLC (WPP.LN) said Tuesday its
wholly-owned operating company, JWT, has bought X-PRIME, a creative
digital marketing company in France, for an undisclosed sum.
MAIN FACTS:
-X-PRIME's unaudited revenue for the year ended Dec. 31, 2013
was 4.7 million Euros with gross assets of EUR3.2 million as at the
same date.
-This investment continues WPP's strategy of developing its
services in important markets and sectors and strengthening its
capabilities in digital media.
-WPP digital revenue (including associates) wwas over $6.0
billion in 2013, representing almost 35% of the Group's total
revenue of $17.3 billion.
-WPP has set a target of 40%-45% of revenue to be derived from
digital in the next five years.
-Shares at 0800 GMT up 15 pence, or 1.21%, at 1252 pence valuing
the company at 16.72 billion pounds.
-Write to Ian Walker at ian.walker@wsj.com
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