LONDON--Advertising company WPP PLC (WPP.LN) said Monday that its operating company, Wunderman, has acquired FusePump Limited, a company specialising in product data and content for digital marketing, for an undisclosed sum.

MAIN FACTS:

-Based in London, FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into marketing channels and advertising applications.

-FusePump employs 50 people and clients include Nokia, Sky, Sony, Tesco, and ASOS.

-FusePump's consolidated unaudited revenue for the year ended Dec. 31, 2013, were GBP3.0 million, with gross assets of GBP0.9 million as at the same date.

-Shares of WPP at 1102 GMT up 4 pence, or 0.3%, at 1219 pence, valuing the company at GBP16.23 billion.

-Write to Tapan Panchal at tapan.panchal@wsj.com

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