LONDON--Advertising giant WPP PLC (WPP.LN), said Monday that its
operating company Xaxis, the global programmatic media and
technology platform, has agreed to acquire Bannerconnect, for an
undisclosed sum.
MAIN FACTS:
-Bannerconnect specializes in providing infrastructure and
services for digital media trading to publishers, advertisers and
media agencies.
-Founded in 2004 in Sittar, the Netherlands, and with offices
also in Amsterdam and London, Bannerconnect employs over 40
people.
-Bannerconnect's revenue for the year ended Dec. 31, 2013 were
4.3 million euros with gross assets as at the same date of EUR8.3
million.
-WPP shares at 1403 GMT traded down 2 pence, or 0.2%, at
GBP12.75, valuing the company at GBP17.18 billion.
-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter:
@Raztweet
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