ADVFN - Advanced Financial Network.
HOME» NASDAQ » W » WPPGY Stock Price » WPPGY Stock News

Wpp Share News

 Wpp Plc Ads (mm) Stock Price
WPPGY Stock Price
 Wpp Plc Ads (mm) Stock Chart
WPPGY Stock Chart
 Wpp Plc Ads (mm) Stock News
WPPGY Stock News
 Wpp Plc Ads (mm) Company Information
WPPGY Company Information
 Wpp Plc Ads (mm) Stock Trades
WPPGY Stock Trades

WSJ: Bogusky Returns to Advertising

By Suzanne Vranica Alex Bogusky, a onetime star of Madison Avenue, is returning to the advertising industry after a two-year absence, but will restrict his work to companies that manufacture in the U.S. The 49-year-old creative guru has been named a partner and creative adviser of Made Movement LLC, a five month old agency that works for companies that make their products in the U.S. He will spend half his time at the new job. Mr. Bogusky spent almost his entire career at MDC Partners Inc's Crispin Porter & Bogusky, where he is credited with some of the most eyebrow raising ads created in recent years for brands such as Burger King, Mini Cooper and Microsoft. He quit the ad business in 2010 and became somewhat anti-advertising, calling for a ban on marketing to children. Since then, Mr. Bogusky has spent most of his time on pro-environmental programs including developing marketing pitches for Al Gore's "Climate Reality Project." He also co-founded Common, an organization that seeks to spur more entrepreneurial businesses. The group, for example, hosted an event this year that gave some start-ups, which offer socially conscious products, the chance to compete for funding. In his new role, Mr. Bogusky said he will only participate in advertising ventures that match his values. "I felt like in my former life I ended up in a place where I couldn't speak out and that was uncomfortable," he added. At Made, he is joining the "Buy American" trend that has been percolating since the recession. The firm was founded in March by three former Crispin executives, has landed about half dozen clients so far including Bozeman Watch Co., a watch maker based in Montana. "Red, white and blue is the new green," said Mr. Bogusky, referring to the "green" marketing movement that caused marketers to fill the airwaves and the Web with earth friendly messages. About half of 24,463 consumers polled in an online survey in 2010 said they try to buy American whenever they can, according to Mintel, a research company based in Chicago. Corporations have been increasingly touting their ties to the U.S. in ad pitches, according to branding experts. Nowadays, "it is seen less as a play for patriotism and more as a signal of a better product," said Allen Adamson, a managing director of Landor Associates, a branding firm owned by WPP PLC. -0-

Stock News for Wpp (WPPGY)
DateTimeHeadline
10/16/201407:51:51WPP Acquires French Audio Watermarking Business
10/09/201417:01:12WPP Partners with Rentrak in US on TV-Measurement Business
10/07/201409:36:37WPP Acquires Element Marketing Group for Undisclosed Fee
09/23/201409:20:55WPP: GroupM Buys 49% of Haworth Marketing in US
09/22/201404:40:18WPP Invests $25 Million in AppNexus; Buys Teein in China for...
09/19/201403:42:00WPP Buys agency in Mongolia for Undisclosed Sum
09/16/201410:13:22WPP Invests in Digital Contents Studio
09/15/201413:14:42WPP Unit Kantar Health Buys Evidencias in Brazil for Undisclosed...
09/11/201406:06:19WPP's Unit Salmon Acquires Neoworks in UK for Undisclosed Sum
09/09/201404:44:05WPP: Brand Union Buys Epigram in Brazil for Undisclosed Sum
09/05/201405:05:49WPP PLC's Unit JWT Acquires Blinks in Brazil for Undisclosed...
09/04/201403:50:33WPP's Unit JWT Buys Digital Agency Try in Brazil
09/04/201403:30:10WPP PLC Acquisition of Try by JWT in Brazil
09/01/201405:39:52WPP's Aqua Acquires Applogix in South Africa for Undisclosed...
08/26/201418:55:16ADR Shares End Higher; WPP Shares Active
08/26/201412:47:13EUROPE MARKETS: ArcelorMittal Climbs; Antofagasta Slides: European...
08/26/201412:36:04LONDON MARKETS: FTSE 100 Plays Catch-up With Europe, Climbs 0.7%
08/26/201406:03:37European Stocks Pause as Investors Still Mull Draghi's Hint at...
08/26/201404:39:48LONDON MARKETS: FTSE 100 Plays Catch-up With Europe, Climbs 0.4%
08/26/201404:27:10WPP: Millward Brown Buys InsightExpress for Undisclosed Sum

Wpp and other NASDAQ stock quotes are delayed by at least 20 minutes.
All other stock price and quote data is delayed by at least 15 minutes unless otherwise stated. By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2007 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations

ADVFNADVFN ItalyADVFN GermanyADVFN FranceADVFN BrazilADVFN JapanADVFN UKADVFN US noad