Camp Bow Wow® Launches Digital Campaign on iAPPS
March 09 2016 - 7:46PM
Bridgeline Digital, Inc. (NASDAQ:BLIN), The Digital Engagement
Company™, announced today that Camp Bow Wow®, the Premier Doggy Day
and Overnight Camp® franchise and an Entrepreneur Franchise 500
company, recently launched its entire digital engagement strategy
using the iAPPSds platform.
iAPPSds, recognized by analysts as one of the
top contenders in the distributed campaign space, enables
corporations like Camp Bow Wow to create robust digital campaigns
and distribute it to their entire network of franchises. Each of
Camp Bow Wow’s 150+ franchises launched an optimized website
focused on its specific location along with a series of
personalized email campaigns to cater to their customers.
“Camp Bow Wow’s use of this platform improves
our websites’ functionality while allowing our Franchisees to
customize their websites and send personalized email campaigns to
their customers,” said Julie Turner, Vice President of Marketing at
Camp Bow Wow. “We’re thrilled to offer this advanced technology to
each of our Franchise owners.”
The site is now fully responsive and will adapt
to any screen size for convenient access to Camp Bow Wow while on
the go – including the all-important Camper CamsSM, live web
cameras that allow customers to check in on their pets at any
time.
“It’s so exciting to see brands like Camp Bow
Wow using all of the features iAPPSds brings to the table,” said
Ari Kahn, COO at Bridgeline. “They set an example in the digital
engagement space – providing a rich digital experience for their
customers. We are proud that iAPPS is a part of that.”
About Camp Bow Wow®
In 15 years, Camp Bow Wow, the premier pet care
franchise, has grown to include over 152 locations across North
America, becoming a $93 million brand. In 2016, the company was
ranked 204 out of 500 in Entrepreneur’s Franchise 500 list. The
Camp concept provides the highest levels of fun, safety and service
for its Campers, and peace of mind for their parents. Dogs romp
together in an open-play environment and pricing is
all-inclusive. Since the Broomfield, Colorado-based company
started franchising in 2003, Camp Bow Wow has sold more than 152
franchises in 38 states, plus one in Canada, over 41% being
women-owned. In August 2014, Camp Bow Wow was acquired by VCA, Inc.
(NASDAQ:WOOF), a leading animal healthcare company in the United
States and Canada.
The Camp Bow Wow brand family also includes:
- Home Buddies by Camp Bow Wow® – premier in-home pet care
- Behavior Buddies® – premier dog training
- The Bow Wow Buddies Foundation – a non-profit organization
dedicated to providing urgent medical care funds to dogs who are
either homeless or whose parents cannot afford to pay their
veterinary bills.
Company Website: www.campbowwow.com
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps
customers maximize the performance of their full digital experience
– from websites and intranets to online stores and campaigns.
Bridgeline’s iAPPS platform deeply integrates Web Content
Management, eCommerce, eMarketing, Social Media management, and Web
Analytics to help marketers deliver digital experiences that
attract, engage and convert their customers across all channels.
Headquartered in Burlington, Mass., Bridgeline has thousands of
quality customers that range from small- and medium-sized
organizations to Fortune 1000 companies. To learn more, please
visit www.bridgeline.com or call (800) 603-9936.
Becki Dilworth
Bridgeline Digital, Inc.
Senior Vice President of Marketing
303.785.3858
bdilworth@bridgeline.com
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