Deckorators Launches New “Certified Pro” Advantage Program
May 28 2015 - 11:12AM
Business Wire
Deckorators, a brand of the Universal Forest Products, Inc.
(Nasdaq: UFPI) family of companies, has rolled out a new
preferred-status program that aligns contractors with the leading
brand in decking, railings, balusters, post caps and more. Called
Certified Pro, the program is designed to increase contractors’
professional business opportunities and drive their deck sales and
installation services.
The new program encourages contractors who use Deckorators
products to become trained as specialists. Upon completion,
Certified Pros earn points simply by tracking the Deckorators
products they use for their projects. Points are redeemable for
promotional items or cash back.
Furthermore, while the Deckorators website shares hundreds of
leads with their list of vetted, licensed and insured installation
professionals, Certified Pros receive a preferred contractor
listing with a distinctive icon next to their name, highlighting
their expertise and certification credentials.
“The program benefits are numerous,” explains Chris Camfferman,
director of product management and merchandising, Universal Forest
Products. “First, each Certified Pro is job-site trained by an
expert Deckorators representative. This is invaluable. In addition,
Certified Pros receive a Pro Profile webpage and a preferred
contractor listing on Deckorators.com, they gain access to the
Deckorators Pro-only site, they’re sent a welcome kit and marketing
tools, and much, much more. We’re excited about the potential these
advantages offer our professional Deckorators installers.”
Perhaps most helpful of all, Certified Pros have a direct line
of communication to the Deckorators team. They’ll be the first to
know about new products and promotions prior to official launch,
and they’re encouraged to provide feedback on ways to improve the
Deckorators product line and programs.
To learn more or sign up to be a Certified Pro, visit
pro.deckorators.com.
About Deckorators
Deckorators, the first name in deck railing and accessories and
the originator of the round aluminum baluster, is a brand of
Universal Consumer Products, Inc., a subsidiary of Universal Forest
Products, Inc. Deckorators started the low-maintenance aluminum
balusters category with the Classic Series and has since led the
industry with many new and innovative deck railing accessory
products. Its approach to developing exciting and distinct deck
products allows both DIYers and builders the opportunity to express
personal creativity on their deck, as they do in their homes. Its
garden group offers an array of products, such as trellises and
arches, to retailers nationwide. Universal Consumer Products offers
a large portfolio of outdoor living products, including wood
composite decking, decorative balusters, post caps and plastic
lattice.
To learn more about Deckorators railing and railing accessories,
visit www.deckorators.com or call 800-332-5724.
Follow Deckorators on Twitter: @DeckoratorsFacebook:
www.facebook.com/DeckoratorsYouTube:
www.youtube.com/DeckoratorsProductsPinterest:
www.pinterest.com/deckorators
UNIVERSAL FOREST PRODUCTS, INC. (NASDAQ: UFPI)
Universal Forest Products, Inc. is a $2.7 billion holding
company with subsidiaries throughout North America and in Australia
that supply wood, wood composite and other products to three robust
markets: retail, construction and
industrial. The Company is headquartered in Grand
Rapids, Mich., and is celebrating its 60th year in business. For
more information about Universal Forest Products, Inc., or its
affiliated operations, go to www.ufpi.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150528006064/en/
Press contact:Universal Forest Products, Inc.Mark
DeremoDirector of Marketing
Communications616-365-1557616-485-8806maderemo@ufpi.com
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