Critically acclaimed franchise to give fans
early start to this year’s MyCAREER experience, ability to play
collegiate games and more!
2K today announced “The Prelude,” a free downloadable
experience for NBA 2K17, the top-rated and top-selling NBA
video game simulation series*, which will be available on September
9, 2016. For the first time in NBA 2K history, gamers – both
new and old – will get to start their MyCAREER experience prior to
the game’s launch on September 20, 2016 on Xbox One and
PlayStation®4 computer entertainment systems. Gamers who download
“The Prelude” will choose from multiple authentic Division I
collegiate programs and have the ability to boost their stock for
the NBA Draft. Additionally, “The Prelude” experience will include
enhanced MyPlayer personalization through new mobile phone face
scan technology via the MyNBA2K Companion App, and an
all–new tutorial mode in 2KU, featuring 2016 USA Basketball Coach
Mike Krzyzewski (“Coach K”).
“The Prelude was designed specifically to introduce new fans to
our franchise, and give them an introduction to our legendary
MyCAREER mode that puts the user at the center of an epic
basketball story,” said Greg Thomas, President of Visual Concepts.
“Veterans of NBA 2K will also love getting a head start on
their MyCAREER, so when the game launches they can be ready to jump
in and compete.”
During “The Prelude”, players will watch their draft stock
fluctuate dynamically based on their performance across the
participation of multiple authentic college games. In true
cinematic form, they’ll also catch a glimpse of exclusive MyCAREER
scenes through their customized avatar, which include interactions
with high school coaches, teammates, and more. Players’ in-game
performance during college play will ultimately influence where
they are drafted upon entering the league in NBA 2K17.
“The incredible excitement during the first week of NBA
2K16’s launch showed us there was an opportunity to connect
with even more fans prior to the formal release of NBA
2K17,” said Alfie Brody, VP of Marketing for NBA 2K. “We
think we’ve given our passionate community something special with
this year, and can’t wait to see the response from not only
existing fans, but new ones as well.”
Included in “The Prelude” is 2KU, a tutorial featuring Coach K,
focused on fundamental basketball strategies including pick and
roll execution, proper defensive positioning, ball movement, boxing
out, court awareness and more. Gamers can also use the
MyNBA2K17 iOS and Android companion app to scan their facial
likeness into their MyCAREER avatar within minutes. This new mobile
phone camera fan scan technology serves as the perfect introduction
to the custom experience, as players begin playing MyCAREER.
Additionally, after September 16, 2016 gamers will be able to
purchase and download playable “all-time great” teams for each of
the playable colleges as well as special collegiate MyTeam cards
representing legendary players.
The NBA 2K17 Standard Edition will be available in both
digital and physical formats for $59.99 on Xbox One, Xbox 360,
PlayStation®4 and PlayStation®3 computer entertainment systems, and
Windows PC platforms on September 20. The NBA 2K17 Kobe Bryant
Legend Edition will be available in digital and physical
formats for $79.99 on Xbox One and PlayStation®4 system. Also
available for pre-order is the NBA 2K17 Kobe Bryant Legend
Edition Gold offering fans the ultimate value at $99.99 with
all of the regular NBA 2K17 Legend Edition contents plus
bonus items. All fans who pre-order any version of NBA 2K17
will receive their copy at Early Tip-Off four days early, September
16.
Developed by Visual Concepts, NBA 2K17 is rated E for
Everyone by the ESRB.
Follow @NBA2K on social media and look for the hashtag
#ThisIsNotAGame for the latest NBA 2K17 news.
*According to 2008 - 2016 Metacritic.com and The NPD Group
estimates of U.S. retail video game sales through July 2016.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ:TTWO).
Online Account (13+) required to access online features. See
www.take2games.com/legal and www.take2games.com/privacy for
additional details.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher and marketer of interactive
entertainment for consumers around the globe. The Company develops
and publishes products through its two wholly-owned labels Rockstar
Games and 2K. Our products are designed for console systems and
personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock
is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive
entertainment globally for console systems, handheld gaming systems
and personal computers, including smartphones and tablets, which
are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in
today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment.
The 2K label has some of the most talented development studios in
the world today, including Firaxis Games, Visual Concepts, Hangar
13, Cat Daddy Games and 2K China. 2K’s stable of high quality
titles includes the critically acclaimed BioShock®, Borderlands™,
Mafia, and XCOM® franchises, the beloved Sid Meier’s Civilization
series, Evolve™, Battleborn®, the popular WWE 2K franchise and NBA
2K, the #1 rated and #1 selling basketball franchise*. 2K is
headquartered in Novato, California and is a wholly owned label of
Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more
information, please visit www.2k.com.
*According to 2008 - 2016 Metacritic.com and The NPD Group
estimates of U.S. retail video game sales through July 2016.
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and
financial performance. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made
by and information currently available to them, which are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety
of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our
Grand Theft Auto products and our ability to develop other hit
titles, the timely release and significant market acceptance of our
games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company's
most recent Annual Report on Form 10-K, including the risks
summarized in the section entitled "Risk Factors," the Company’s
most recent Quarterly Report on Form 10-Q, and the Company's other
periodic filings with the SEC, which can be accessed at
www.take2games.com. All forward-looking statements are qualified by
these cautionary statements and apply only as of the date they are
made. The Company undertakes no obligation to update any
forward-looking statement, whether as a result of new information,
future events or otherwise.
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version on businesswire.com: http://www.businesswire.com/news/home/20160826005059/en/
2KRyan Peters, 415-507-7607ryan.peters@2k.comorAccess
Emanate for 2KKim Taylor,
415-844-6289ktaylor@access-emanate.comorTake-Two Interactive
Software, Inc.Alan Lewis, 646-536-2983Corporate
Pressalan.lewis@take2games.com
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