Three-time NBA All-Star and one of NBA
2K’s most passionate gamers caps remarkable comeback season by
ascending to the forefront of acclaimed franchise
2K today announced Indiana Pacers All-Star shooting guard
Paul George as cover athlete of NBA 2K17, the next iteration
of the top-rated and top-selling NBA video game simulation series*,
which will be available on September 20. The selection of George
marks his first solo appearance on the cover of NBA 2K,
paralleling his explosive return to the court, during which he
averaged a career-best 23.1 points per game during the 2015-16 NBA
regular season.
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2K today announced Indiana Pacers
All-Star shooting guard Paul George as cover athlete of NBA 2K17,
the next iteration of the top-rated and top-selling NBA video game
simulation series*, which will be available on September 20.
(Photo: Business Wire)
"I have been playing NBA 2K as long as I can remember,
and to be honored as cover athlete of NBA 2K17 is a blessing
and vote of confidence that my hard work on and off the court has
paid off,” said Paul George, who also led his team to a 2015-2016
NBA playoff berth. “I’m excited to partner with 2K and hope to help
take the franchise to the next level".
Long known as one of NBA 2K’s most passionate gamers,
George has an extensive history with 2K, having served as
the cover star of MyNBA2K16’s Companion app, and as guest
commentator at the NBA 2K16 Road to the Finals $250,000
championship which occurred on June 1. As part of his global
partnership with 2K, George will also serve as the cover
athlete for NBA 2K Online in China.
“Each year the NBA 2K franchise continues to grow, but
our focus has always been about creating an experience that
resonates with our most passionate fans,” said Alfie Brody, vice
president of marketing for NBA 2K. “Paul is a natural fit
for the cover and a true embodiment of what we represent and bring
to the table for gamers and basketball fans alike.”
To celebrate, 2K today also revealed the return of NBA 2K
Early Tip-Off Weekend, putting the full game into hands of fans
four days ahead of the scheduled street date on September 20.
Beginning today, fans can pre-order NBA 2K17 at
participating North American retail and online vendors, ensuring
they receive their copy beginning on Friday, September 16, four
days ahead of the game’s September 20 street date, along with
in-game digital content, including:
- 5,000 Virtual Currency;
- MyTEAM Bundle (includes 3 packs with
guaranteed Paul George Free Agent card);
- And, more to be revealed at a future
date.
The NBA 2K17 Standard Edition will be available in both
digital and physical formats for $59.99 on PlayStation®4 and
PlayStation®3 computer entertainment systems, Xbox One, Xbox 360
and Windows PC platforms. 2K previously announced that the
NBA 2K17 Kobe Bryant Legend Edition, celebrating the storied
career of the recently retired Lakers icon, will be available in
digital and physical formats for $79.99 on PlayStation®4 system and
Xbox One. Also now available for pre-order is the NBA 2K17 Kobe
Bryant Legend Edition Gold offering fans the ultimate value at
$99.99 with all of the regular NBA 2K17 Legend Edition
contents plus bonus items, including:
- 70,000 additional Virtual Currency
(100,000 total);
- 2 Additional MyTEAM packs (with
guaranteed MJ Free Agent card);
- Nike Kobe shoe collection;
- Special Kobe lenticular cover
insert.
Developed by Visual Concepts, NBA 2K17 is not yet rated
by the ESRB.
Follow @NBA2K on social media and look for the hashtag
#ThisIsNotAGame for the latest NBA 2K17 news.
*According to 2008 - 2016 Metacritic.com and The
NPD Group estimates of U.S. retail video game sales
through April 2016.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ:TTWO).
Online Account (13+) required to access online features. See
www.take2games.com/legal and www.take2games.com/privacy for
additional details.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher and marketer of interactive
entertainment for consumers around the globe. The Company develops
and publishes products through its two wholly-owned labels Rockstar
Games and 2K. Our products are designed for console systems and
personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock
is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive
entertainment globally for console systems, handheld gaming systems
and personal computers, including smartphones and tablets, which
are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in
today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment.
The 2K label has some of the most talented development studios in
the world today, including Firaxis Games, Visual Concepts, Hangar
13, Cat Daddy Games and 2K China. 2K’s stable of high quality
titles includes the critically acclaimed BioShock®, Borderlands™,
and XCOM® franchises, the beloved Sid Meier’s Civilization series,
the innovative Evolve™, the genre-fusing hero-shooter Battleborn®,
the popular WWE 2K franchise and NBA 2K, the #1 rated and #1
selling basketball franchise**. 2K is headquartered in Novato,
California and is a wholly owned label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO). For more information, please visit
www.2k.com.
**According to 2008 - 2016 Metacritic.com and The NPD Group
estimates of U.S. retail video game sales through April 2016.
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and
financial performance. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made
by and information currently available to them, which are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety
of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our
Grand Theft Auto products and our ability to develop other hit
titles, the timely release and significant market acceptance of our
games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company's
most recent Annual Report on Form 10-K for the fiscal year ended
March 31, 2016, including the risks summarized in the section
entitled "Risk Factors," and the Company's other periodic filings
with the SEC, which can be accessed at www.take2games.com. All
forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or
otherwise.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160602005061/en/
2KRyan Peters, 415-507-7607ryan.peters@2k.comorAccess
Emanate for 2KKim Taylor,
415-844-6289ktaylor@access-emanate.comorTake-Two Interactive
Software, Inc.Alan Lewis, 646-536-2983Corporate
Pressalan.lewis@take2games.com
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