2K today announced that NBA 2K16, the latest iteration of
the top-rated and top-selling NBA video game simulation series*,
has set an unprecedented franchise record, selling-in over four
million units worldwide within the first week of release.
“Each year we set out to deliver not only the best on-court
basketball video game, but a full off-court entertainment
experience that transcends basketball,” said Jason Argent, senior
vice president of basketball operations at 2K. “NBA 2K fans
around the world are buying this title faster and in greater
numbers than ever before.”
Continuing the success trajectory of one of the most dominant
entertainment franchises of the last decade, NBA 2K16
delivers the most dynamic and realistic sports gameplay yet and is
receiving tremendous critical acclaim. Media praise included a
9.0/10 review score from IGN, who said that “NBA 2K16 is a
great representation of the sport of basketball, and it plays like
a dream – both online and off”; and Sporting News called it “the
most impressive sports game ever assembled.”
In addition to the critical and commercial success of NBA
2K16, this year’s iteration also has achieved several
incredible year-over-year milestones since launch, including
doubling sales through digital download and nearly tripling the
number of games played online.
“Our goal was simple, make NBA 2K16 the most playable,
authentic basketball experience ever,” said Greg Thomas, president
of Visual Concepts. “The development team demonstrated tremendous
dedication to recreating every nuance of the sport both on and
off-court, which has been the driving force behind our early
success.”
NBA 2K16 highlights the debut of an all-new MyCAREER
experience titled ‘Livin’ Da Dream’ written and directed by
acclaimed filmmaker Spike Lee and showcases three unique covers
featuring NBA superstars Stephen Curry, James Harden and Anthony
Davis.
“Congratulations to 2K Sports on their early record-breaking
success with NBA 2K16,” said Matt Holt, NBA vice
president, global merchandising. “Each year, 2K has continued to
raise their commitment to innovation, authenticity and gameplay -
bringing fans the very best with the NBA 2K franchise.”
Developed by Visual Concepts, NBA 2K16 is rated E for
Everyone by the ESRB and is now available wherever games are
sold.
Follow @NBA2K on social media and look for the hashtag
#BeTheStory for the latest NBA 2K16 news.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ:TTWO).
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive
Software, Inc. is a leading developer, publisher and marketer
of interactive entertainment for consumers around the globe. The
Company develops and publishes products through its two
wholly-owned labels Rockstar Games and 2K. Our products are
designed for console systems and personal computers, including
smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the
symbol TTWO. For more corporate and product information please
visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive
entertainment globally for console systems, handheld gaming systems
and personal computers, including smartphones and tablets, which
are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in
today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment.
The 2K label has some of the most talented development studios in
the world today, including Firaxis Games, Visual Concepts, Hangar
13, Cat Daddy Games and 2K China. 2K’s stable of high quality
titles includes the critically acclaimed BioShock®, Borderlands™,
and XCOM® franchises, the beloved Sid Meier’s Civilization series,
the innovative Evolve™, the popular WWE 2K franchise
and NBA 2K, the #1 rated and #1 selling basketball
franchise*. 2K is headquartered in Novato, California and
is a wholly owned label of Take-Two Interactive Software,
Inc. (NASDAQ:TTWO). For more information, please
visit www.2k.com.
*According to 2008 - 2015 Metacritic.com and The NPD
Group estimates of U.S. retail video game sales through August
2015.
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and
financial performance. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made
by and information currently available to them, which are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety
of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our
Grand Theft Auto products and our ability to develop other hit
titles, the timely release and significant market acceptance of our
games, the ability to maintain acceptable pricing levels on our
games, our ability to raise capital if needed and risks associated
with international operations. Other important factors and
information are contained in the Company's Annual Report on Form
10-K for the fiscal year ended March 31, 2015, including the risks
summarized in the section entitled "Risk Factors," the Company’s
Quarterly Report on Form 10-Q for the fiscal quarter ended June 30,
2015, and the Company's other periodic filings with the SEC, which
can be accessed at www.take2games.com. All forward-looking
statements are qualified by these cautionary statements and apply
only as of the date they are made. The Company undertakes no
obligation to update any forward-looking statement, whether as a
result of new information, future events or otherwise.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151002005140/en/
2KRyan Peters, 415-507-7607ryan.peters@2k.comorAccess
Communications for 2KSteve Imm,
415-844-6286steve@accesspr.comorTake-Two Interactive Software,
Inc.Alan Lewis, 646-536-2983Corporate
Pressalan.lewis@take2games.com
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