TechTarget Launches IoTAgenda.com to Help Enterprises Better Leverage the Internet of Things
March 24 2016 - 1:44PM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT)
today announced the launch of IoTAgenda.com™, a new website
providing industry insight, case studies and unbiased guidance on
how to build and optimize a strategy around the huge growth
opportunities that the Internet of Things (IoT) brings to
enterprises.
Enterprise IoT is a very fast-moving market that several
analysts predict major growth in over the next several years. BI
Intelligence projects that $6 trillion will be spent on IoT over
the next five years, with business adoption outpacing consumer
purchases. IDC predicts a compound annual growth rate (CAGR) of 17%
over that same period. Enterprises need education on both the
internal efficiencies they will gain with IoT deployments, as well
as how to specifically leverage IoT externally with customers to
create and produce the next generation of their core products.
While some predictions of IoT may seem exaggerated, the
opportunity for enterprises is undeniable and the gap for
information is enormous. Robert Richardson, TechTarget’s Editorial
Director for IoTAgenda.com, states: “There is so much hype around
IoT, but there's the unstoppable force of greater, cheaper
connectivity and vastly more sensors in devices at the network
edge. Hype aside, organizations across all industries require
deeper insights, best practices, tips, and strategic guidance to
take advantage of this market opportunity.”
IoTAgenda.com will provide in-depth coverage to help
organizations understand the impact of IoT across the entire
enterprise. Covering everything from APIs and development to
networking, analytics, cloud services and security, this new site
will arm enterprise IT decision makers with the right tools and
knowledge to make well-informed decisions around IoT purchasing and
deployment.
“TechTarget’s IoTAgenda.com is leading the charge in fulfilling
the informational needs of enterprises grappling with IoT,” said
Doug Olender, Senior Vice President and Group Publisher,
TechTarget. “Unlike publications focused only on Machine-to-Machine
(M2M) communications or general technology sites spouting the
latest analyst statistics on IoT market growth, we understand that
there is something bigger at stake here for enterprises, and we are
helping companies envision that future in full. That is why we're
launching this new community with hundreds of articles published
about the Internet of Things to create a strong resource for IoT
buyers as well as a vast footprint for organic search traffic.”
IoTAgenda.com joins TechTarget’s portfolio of websites
specializing in IT technologies and Business Applications,
including: SearchSecurity.com™, SearchCIO.comTM,
SearchBusinessAnalytics.comTM, SearchNetworking.comTM,
SearchSoftwareQuality.comTM, SearchManufacturingERP.comTM and
SearchCloudApplications.comTM.
Experts encouraged to contribute
In addition to curated editorial content, there are
opportunities for those interested in joining a growing network of
contributing experts. If interested, contact the site's editorial
director, Robert Richardson, at editor@iotagenda.com.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us
@TechTarget.
©2016 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity
Intelligence, IoTAgenda, SearchSecurity, SearchCIO,
SearchBusinessAnalytics, SearchNetworking, SearchSoftwareQuality,
SearchManufacturingERP.com and SearchCloudApplications.com are
trademarks of TechTarget. All other trademarks are the property of
their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160324006071/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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