TechTarget Takes the Anonymity Out of Digital Banner Advertising with ClikIQ
October 20 2015 - 2:20PM
Business Wire
First-of-Its-Kind Feature Optimizes Banner Delivery to
Buyer-Ready Accounts and Reveals the Company Name Behind Every
Impression and Engagement
Leading technology media company TechTarget, Inc. (NASDAQ: TTGT)
today announced ClikIQTM, a revolutionary advancement in
account-based marketing (ABM) that enables advertisers to know
exactly who they’re reaching with every banner impression and to
adjust delivery to contacts that are most ready to buy from
them.
The lack of audience intelligence – insight into who’s seeing
the ad and whether they’re qualified to buy -- has long plagued
banner advertising. In a recent survey, 42% of brand marketers said
one of their top priorities was “the ability to verify that online
brand advertising was actually delivered to the intended audience”
(source: Vizu).
“We’re always looking for ways to improve the ROI of our brand
engagement investments,” said Dawn Colossi, Sr. Director of Global
Marketing at CommVault. “ClikIQ gave us insight into every account
we’re reaching and valuable feedback on how our message and
creative influenced companies on our short list.”
ClikIQ intelligence and delivery is powered by Deal Data™,
TechTarget’s proprietary IT purchase intent data derived from the
real-time research activity and buying signals of the millions of
monthly buyers across TechTarget’s network of over 140 owned and
operated Web sites - research that spans 5,000 granular IT topics.
Unlike many platforms based on un-sourced third-party data, Deal
Data is 100% sourced from the direct, validated purchase research
of these buyers.
Every ClikIQ campaign uses Deal Data to create a short list of
buyer-ready accounts in the advertiser’s target technology segment.
ClikIQ then prioritizes and adjusts impression delivery throughout
the campaign to the accounts with the strongest buying signals. The
result is better banner ROI through better audience visibility,
more efficient targeting and more actionable feedback.
ClikIQ campaign reporting goes beyond traditional banner metrics
to include deep insight into: the number of impressions served to
each priority account; clicks and engagements by account; and
account click-through rate (CTR).
ClikIQ is now available for all ABM tactics within TechTarget’s
Brand Nurture portfolio. Advertisers may target buyer-ready
accounts in over 300 highly targeted technology segments or supply
their own named account lists. For more information on ClikIQ,
contact ClikIQ@techtarget.com.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and ClikIQ, Deal
Data and Activity Intelligence are trademarks of TechTarget. All
other trademarks are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20151020006626/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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