TechTarget Expands IT Deal Alert Priority Engine Service from 80 to over 300 Highly Targeted Technology Segments
October 07 2015 - 02:22PM
Business Wire
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced that its IT Deal Alert Priority EngineTM
service is now available in over 300 highly targeted technology
segments in North America, more than 4x the number of segments
previously available to customers. More targeted segments help
TechTarget go deeper into markets to deliver actionable data and
insight more closely aligned with our customers’ specific
go-to-market strategies.
This is the latest evolution of TechTarget’s IT Deal Alert
Priority Engine, an annual on-demand subscription data service that
helps sales and marketing teams leverage data to more precisely
identify accounts active in their market segment; find buying team
members at those accounts to contact; see topics and competitors
they are most interested in; and pinpoint locations with the
greatest activity. Priority Engine is available to TechTarget
customers as a stand-alone data portal or as an add-in to
Salesforce.com.
Priority Engine is bolstered by TechTarget’s ability to deliver
the right content and relevant activity to reveal specific IT
projects across its network of highly targeted sites. TechTarget is
one of the leading providers of enterprise IT content on the web -
96% of traffic across the TechTarget network is organic and the
Company’s websites rank in the top ten Google search results for
over 85,000 IT search terms.
Featuring 150+ full-time editors and more than 700 outside
experts, the Company generates specialized content specifically
designed to address buying teams who are researching and making
technology purchase decisions. TechTarget delivers real-time
insight based on the organic research of account buying teams as
well as insight from content consumed in vendor programs run in
very specific technology markets. With content and activity
cataloged against 5,000 targeted topics across more than 140 sites,
TechTarget is able to provide this Deal DataTM and project
intelligence to its customer base through its Priority Engine
on-demand data services. In addition to its over 5,000 targeted
technology topics, TechTarget has further fine-tuned its data
offerings by cataloging activity against an additional 5,000
technology companies and products.
“TechTarget has always delivered the most targeted content and
audience which fuels all of our in-depth data offerings,” said Greg
Strakosch, Chairman and CEO, TechTarget. “We continually evolve and
fine-tune our services to stay ahead of the market and keep up with
the demand of technology marketing and sales teams. This expansion
of the Priority Engine service helps us deliver more actionable
data to match our customers’ go-to-market strategies within very
specific markets,” continued Strakosch.
TechTarget’s enhanced approach and expanded data services put
actionable first-party purchase intent data derived from our vast
universe of technology buyers directly into the hands of our
customers. With data now available in over 300 technology segments,
it will give our customers new ability to:
- Dynamically filter Deal Data to build
even more targeted campaigns and call lists
- Further expand databases with the right
contacts in specific segments
- Prioritize accounts for successful
outreach
To learn more or schedule a demo of IT Deal Alert Priority
Engine, visit techtarget.com/PriorityEngine.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, IT Deal Alert, Priority Engine and Deal Data are
trademarks of TechTarget. All other trademarks are the property of
their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20151007006348/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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