TechTarget Launches New Research Services, Hires Market Research Veteran Ken Male to Oversee Operations
May 05 2015 - 4:15PM
Business Wire
Latest Offering in Suite of IT Deal Alert Products and
Services will Focus on Research for Technology Vendors and
Investors
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced the launch of TechTarget Research, the newest
offering in the Company’s suite of IT Deal Alert™ products and
services. The Company has tapped Ken Male, formerly of Gartner,
Jupiter Research and Giga Information Group, to manage operations
for this new venture.
The new offering will leverage TechTarget’s demand side data and
analytics on technology deals across multiple sectors of the
enterprise Information Technology (IT) market to build new
intelligence and reports around technology adoption, market share,
vendor performance, and more. TechTarget Research will focus on
providing in-depth and actionable IT market insight for technology
vendors as well as the institutional investor community.
“TechTarget occupies a unique spot in the Information Technology
market as we sit squarely between technology buyers and sellers,”
said Greg Strakosch, Chairman and CEO, TechTarget. “Millions of
buyers come to our global network of more than 120 sites monthly to
research and evaluate technology related to active projects and
sellers leverage our network to engage these buyers. Analyzing the
millions of activities of buyers and sellers helps TechTarget
generate a vast amount of demand-side Deal Data™ that we will
ultimately harness to provide unbiased pre and post-deal research
to IT vendors and investors alike,” continued Strakosch.
TechTarget currently has access to pre-deal data on
approximately 60,000 enterprises IT deals annually and generates
more than 13,000 IT buyer survey responses monthly. TechTarget
Research will collect and analyze post-deal data to provide the
markets with a truly closed-loop view of enterprise IT buying.
As TechTarget’s new Senior Vice President and General Manager of
Research, Male will oversee research design, production and
go-to-market strategies. In addition, he will assist in
contextualizing the wealth of data amplifying changes on a
quarterly and annual basis.
Male brings over twenty-five years of experience in the IT
industry creating and working for IT market research companies
along with technology providers. Previously, Male was Founder and
CEO of TheInfoPro, a firm specializing in data and insights used
for strategic planning, technology benchmarking, competitive
analysis and vendor selection/negotiation. After starting his
career at EMC Corporation, he also held senior level positions at
research and analyst firms Gartner, Jupiter Research and Giga
Information Group. Most recently, Male headed worldwide
benchmarking and data strategy for Apptio Corporation.
“TechTarget is already a leader in the technology media
industry, and its focus on targeted content and intelligence for
enterprise technology buyers positions the Company as a very
compelling data source for the markets. The scale and geographic
reach of our network will provide tremendous fact-based research
and insight and we look forward to having TechTarget Research
provide a new level of transparency to the IT industry,” said
Male.
TechTarget Research products, services and reports will be
available starting in the second half of 2015.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
120 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us
@TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, IT Deal Alert and Deal Data are trademarks of
TechTarget. All other trademarks are the property of their
respective owners
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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